Generally the benefits associated to marketing automation have more to do with sales and revenue generation than cost-savings. If you’re a small business owner like a doctor, dentist or chiropractor, while it’s important to look at new technology investments in regards to which will help you increase and retain new patients, it’s also important to consider the other ways a new technology can benefit your practice.
When most marketers or business owners think of the benefits ofmarketing automation, they think about:
- Improved lead management
- Measurable results
- Enhanced targeting and personalization
- Increased efficiency and productivity
- Marketing and sales alignment
- Better customer relationship management
- Improved user engagement
- Better insights on patient behavior
However, what many business owners and marketers fail to take into consideration when evaluating the need or benefit of investing inmarketing automation software is the cost-savings benefits.
Succeed with What You Have
When working with limited resources, it’s important to use your time to its full potential. Many companies solve the time problem by adding to their headcount which can cut into the budget but that doesn’t have to be the only solution.
Marketing automation can turn even a one-man or one-woman marketing department into an army. Forget adding more people to the marketing department, with marketing automation you can enable one to effectively do the job of many. You’ll be able to streamline you processes and combine all your disparate marketing and sales tools under one umbrella. You’ll be able to save time while cutting down on resources needed for marketing. Marketing automation will enable you to consolidate and simplify your marketing tasks.
Scale Back on Tasks and Content
Most doctor, dental and chiropractic practices can’t afford to hire a specialized copywriter or designer in-house to handle email templates, e-books, marketing collateral and other essential marketing materials. Instead these are outsourced to freelance designers or agencies. According to benchmark data collected by Starfleet Media, companies outsource 86% of their content development, 64% of their content asset design, and 51% of their demand generation activities.
With marketing automation you can bring some of your outsourced marketing efforts back in-house. Chose a marketing automation software that has email editors and demand generation functionality and you’ll be able to design and create marketing collateral in-house thus freeing up budget typically devoted to freelance designers and agencies.
Consolidate Your Marketing Tools
House all of your marketing and sales tools under one umbrella – amarketing automation software umbrella. Instead of having different programs/platforms for email marketing, social media marketing, analytics platform and your other various marketing platforms, combine them all under one software platform. Get a marketing automationsoftware solution that runs in tandem with your CRM so you’ll have only one ecosystem to manage all of your marketing and sales workflows. By combining everything into one cost effective solution you’ll be able to save money while generating more new patients.
While marketing automationn offers many benefits in regards to increasing new patients and revenue, there are also a lot of overlooked cost-savings benefits that healthcare practices need to take into consideration when analyzing how marketing automationn can help their practice.
About Alan Moore: Alan started his career in 1999 as an Marketing Consultant and is the owner of www.ExtraPatients.com. Over the years, he has migrated his focus of expertise to everything digital. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $3,600,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call to schedule a Free Online Marketing Consultation for your practice.
To read more of the article that inspired this blog, please visit:https://www.salesforce.com/blog/2015/04/smb-spotlight-3-important-cost-savings-benefits-of-marketing-automation.html