With over 2 million blog posts being written daily, it’s not easy to stand out from the crowd. And if no one is reading the content you are putting out as part of your content marketingstrategy then you are wasting your time. So what can you do to get more exposure and, ultimately, more revenue from yourcontent marketing?
If you want to stand out with yourcontent marketing then it’s time to implement some new strategies.
WRITE BETTER HEADLINES
Statistics don’t lie: 80% of readers will read the headline but only 20% will read the rest. An attention-grabbing, strong headline can lead to 500% more pageviews. Avoid headlines that look like they were vomited out by a keyword tool that tries to please Google. It doesn’t help if you rank well on Google but can’t generate any clicks because of a boring headline. Keep in mind that Google is an algorithm, your readers are human. You need to write for humans. Additionally, Google has been shifting their algorithms to focus less on keywords and more on semantics such as context.
So how do you create more attention-grabbing headlines?
Start with the following strategies:
- Incite curiosity (but don’t fulfill it such as “you won’t believe what happened” headline)
- Use exaggeration and hyperbole (“this is the most epic thing ever” headline)
- Shock, incite or outrage
- Be unusual
- Be incredibly useful
HAVE A UNIQUE VOICE
If you want to learn what not to do with your blogs, browse through some corporate blogs where you can read page after page of dull corporate speak that offers no real value or opinion. The worst offenders stick to the third-person in their content marketing which only distances them from an expressed opinion and makes the content that much duller.
Generate more interest in your content by adopting a unique voice. It’s not particularly difficult you simply write the way you speak. It doesn’t take much skill just read a lot of good writing, write daily and share your writing with the world. And write in the first person.
WRITE LONGER PIECES
Forget about short, 500 word blog pieces. While short blog pieces were effective in the past, they are no longer as effective when it comes tocontent marketing. Short blogs are quicker to write but if you really want to stand out, start posting longer content pieces. Long blog posts rank better in search engine results, they get more shares and 3,000 – 10,000 word posts get 2.5 times the shares of a 500 – 1,000 word post, they convert better and they generate more backlinks.
According to a study by SERPIQ, the average number of words for the top 10 results in Google was more than 2,000. Google equates longer content with higher value which means better rankings and more traffic. This is not shocking given the fact that Google’s latest algorithms have focused more on semantic search and rewarding high quality content.
According to research by Buzzsumo, longer posts generate more shares. In fact, a 3,000 – 10,000 word post gets 2.5 times the shares of a 500 – 1,000 word post. And an increase in social shares can help boost your organic visibility.
In a study conducted by Marketing Experiments, long form pages converted 40.5% more than short-form pages. CrazyEgg increased their conversion rates by 363% by switching to a long-form page.
MAKE IT VISUALLY ENGAGING
The future belongs to those who not only write well but present their content beautifully. A few graphs, pictures, videos and readability hacks go a long way. In fact, articles with pictures get shared more than twice as much as those without. Readers naturally pause at images in an article (why do you think BuzzFeed has all those picture-riddled lists).
To make your content more visually appealing incorporate the following:
- Use gorgeous header images. You can either create your own or find breathtaking stock images for as low as $1 on sites likedollarphotoclub.com. When using images make sure you do not simply reuse images taken from Google Images.
- Create short infographics for key information in your posts. Pack in key concepts in mini-infographics for an easy-to-share, easy-to-consume format. Not only do these break up post sections they also give the readers something to linger over.
- Improve readability by breaking up chunks of content. Nothing turns away readers faster than huge paragraphs of text. While dense pieces of prose work in novels, they don’t apply to business blogs. Make your posts more readable by breaking key concepts into bullet points, use short 2-3 sentence paragraphs, and keep sentences as short as possible.
- Use images to break up content. Utilize images within longer sections of content to break up the text and make the content more appealing.
PROMOTE, PROMOTE, PROMOTE
No matter what type of business you are blogging for, you have to promote your content. If you can’t generate enough pageviews simply by posting links on your social sites and building relationships with key influencers in your industry, you may need to allocate budget to promoting your content via advertising like Facebook ads, Pinterest promoted pins or even AdWords.
With only a few seconds to capture and make an impact you can’t afford for your content marketing to be boring, dull or stale. To turn readers into leads and leads into customers your content needs to stand out.
About Alan Moore: Alan started his career in 1999 as an Marketing Consultant and is the owner of www.ExtraPatients.com. Over the years, he has migrated his focus of expertise to everything digital. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $3,600,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call to schedule a Free Online Marketing Consultation for your practice.
To read more of the article that inspired this blog, please visit:http://www.marketingprofs.com/articles/2015/27698/2-million-blog-posts-are-written-every-day-heres-how-you-can-stand-out