Search engine optimization or SEO needs to be a part of every local businesses marketing strategy. But even if you are at the top of your SEO game, there are always ways to improve upon your search rankings. Move the needle further by adopting these on-siteSEO tips.
Make Your Site Secure
One of Google’s newest ranking factors when it comes to ranking websites organically is site security. In the summer of 2014, Google declared that HTTPS is now a ranking signal. While it currently only has a marginal impact marketers can expect this signal to grow stronger over time.
If you have the ability/resources, add encryption to your website to make it secure. You can recognize sites with encryption in search engine results because they have https preceding the URL.
Add Optimized Images and Video Above-the-Fold
Images and video improve a website’s ability to engage users and it can also help your website rank higher organically. Optimized images and video can improve your site’s ranking in image or universal search, which is why optimizing images and video needs to be part of your SEO strategy.
Did you know that click-through-rate for no-image pages is lower than pages that contain images? Add photos and videos to your pages and make sure to optimize them to get the most SEO juice. The most important features for optimization are:
- Making the size of the image appropriate to the necessary resolution meaning make the file size as small as possible to improve page load times
- Add alt text
- Title the image appropriately using target keywords if possible
- Use a good quality image (remember images are for users too)
- Add supporting schema for the image
Adding optimized video and images will improve user experience and yourSEO results.
Create an Image Sitemap
Most websites have a sitemap yet most sites do not have an image sitemap. Adding an image sitemap to your website can boost organic rankings particularly in Google Images search. To create an image sitemap simply add extra information about images on your page to your existing xml sitemap.
For the image sitemap, you can add the following image tag definitions:
If gaining additional image search traffic is something you desire, then creating an image sitemap is a must-have part of your SEO strategy.
Review and Request Removal from Your Link Profile
It’s great to have links back to your website but keep in mind that the quality of those links matter. Links from .gov or .edu sites are great for helping your website while other links could be negatively impacting yourSEO. You may not have control over who links to your website but you do have some control over how those sites affect your SEO. Monitor your link profile. Scan through the list of sites that link to your website. You can find this type of data in Google Webmaster Tools or you can purchase services that will scan your link profile for you.
Politely request that low authority sites or spam sites remove any links to your website. Simply email the webmaster asking that any links back to your site are removed. Additionally, you can submit a request to disavow through Google’s Disavow Tool. Removing low authority sites from your link profile can help boost your organic ranking.
Create Keyword Specific URLs
If you aren’t ranking for a specific keyword, check your URLs. Do you have keyword specific URLs? Exact match domains are a spammy SEOtechnique from yesteryear. Current SEO best practice is creating keyword specific URLs. Google considers URLs as a significant indication of a page’s relelvance and therefore a ranking factor. Between service specific pages and blog posts, make sure they include keywords that you want to organically rank for.
Use Target Keywords Across the Entire Site
Almost everyone knows to add keywords to specific pages but what many marketers fail to do is sprinkle important keywords throughout the entire website. Adding them solely to a specific page and creating a few blog pages is not enough. You’ll get much better SEO results by adding your most important keywords throughout the entire website as Google prefers to see an entire domain supporting a keyword and its variations as opposed to a few pages. Sites with the highest site-wide occurrence for a keyword are typically going to rank higher than a site that only uses it a few times.
Add Schema Throughout the Site
According to a study conducted by Searchmetrics, schema markup shows in more than a third of all Google search results yet only a mere 0.3% of Internet domains are integrating schema into their website. Schema is a markup language founded and maintained by search engines and it is a way for them to have a better understanding of your website’s content. Schema markup feeds data to search engines in a structured format. As a result, search engines are better able to serve users. It is a great way to tell search engines exactly what the content on your website means, which gives you a better opportunity for ranking for the keywords you want to rank for organically.
No matter where you are at in your SEO strategy given that search engines continually revise their algorithms you’ll always have room for improvement. These on-site techniques can be a great way to boost the results of your SEO strategy.
About Alan Moore: Alan started his career in 1999 as an Marketing Consultant and is the owner of www.ExtraPatients.com. Over the years, he has migrated his focus of expertise to everything digital. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $3,600,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call to schedule a Free Online Marketing Consultation for your practice.
To read more of the article that inspired this blog, please visit:http://www.searchenginejournal.com/7-hood-optimization-techniques-will-rock-seo/124140/