How to Beat a Google Slap

How to Beat a Google Slap

Google updates and changes their search algorithm about as much as avid Facebook users update their status. And with those changes comes a lot of local businesses that get the infamous Google slap – a penalization by Google for not abiding by Google’s best practices that can render your website almost invisible on the search engine giant.

If you have a website for your medical or dental practice, odds are there will come a time, if it hasn’t happened already, where you will wonder if your site has been slapped with a penalty by Google due to a new algorithm update. No matter the reason why your site gets slapped with a penalty it’s vital to take quick, aggressive action to recover your organic rankings. With the right tools you can get out of – and stay out of –Google’s penalty box.

Use the 5 tools below to help your site check for penalties and steer clear of them in the future.


In order to fight a Google penalty, you have to know what you’re being penalized for. The best way to learn this is to start with a thorough assessment of your entire website. Use a tool like Screaming Frog Web Crawler to crawl your site and discover any potential issues such as thin or duplicate content, dead ends, internal redirects and other common issues that can result in a Google slap. Screaming Frog Web Crawler is a favorite among SEO pros since it can handle large websites that would be too cumbersome to check manually.


Google cares a lot about quality content so it’s no surprise that some Google penalties are a result of duplicate content. Unfortunately, Google doesn’t recognize accidental duplicate content from purposely plagiarized content. A great tool for determining if your site has content that exists elsewhere online is CopyscapeCopyscape is a cheap and simple to use tool; however, it can be a bit inconvenient to use, especially if you have a lot of pages on your website, since each individual URL has to be entered individually.


Google has updated best practices for link strategies quite a few times recently so it’s important to have a good understanding of your website’s link profile especially since many penalties result from bad backlinks.Majestic SEO is a link intelligence tool that can provide you with a detailed report on anchor text with red flags for over optimization and problems as well as help you analyze your link profile. Once you know your trust rating, you can create a strategy to improve it.


Another great tool for finding bad links is AHREFS. As one of the most effective tools for inbound link analysis, AHREFS can provide detailed backlink reports. The reports will tell the overall quality of domains involved in the links and point out specific backlinks that might be considered spammy or unnatural. Data from AHREFS is based on a trillion connections that are updated several times an hour which makes it an extremely helpful and effective tool.


The most obvious tool when it comes to updating your site to undo penalizations and proactive monitor your website is Google Webmaster Tools. Google Webmaster Tools is a vital (if not the most vital) resource for every website, regardless if you believe your website has been penalized by Google. While the other tools are helpful resources for discovering specific types of penalties, Google Webmaster Tools is the only way to see exactly how Google sees your website. If your website gets slapped by Google, this tool will notify you directly about any manual penalties.

Website traffic from major search engines like Google is essential to the success of your business; therefore, you need to stay abreast of any penalties your website incurs as it will dramatically affect your visibility online and the amount of new and repeat business your website generates.

About Alan Moore: Alan started his career in 1999 as an Marketing Consultant and is the owner of Over the years, he has migrated his focus of expertise to everything digital. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $3,600,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call to schedule a Free Online Marketing Consultation for your practice.

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