Digital marketing has eclipsed traditional marketing efforts as a result of improved performance, reporting and delivery methods. And the capabilities of digital marketing continue to evolve and shape the way marketers interact with their customers. If your company has not yet adopted digital marketing, you are behind the curve. While many businesses have adopted digital marketing as part of their...
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Why Online Marketing Fails
Meeting with a dentist in Vienna, VA on Friday, I was asked a question that I am amazed no other dentist had asked before. You see, this practice was a start-up that opened this year in April and they had spent a ton of money marketing the business yet nothing seemed to be working. The question was so simple –...
Supercharge Your Content Marketing with Visuals & Storytelling
The average human attention span is now shorter than a goldfish. In fact it is shorter now by an entire second compared to 2012 when our attention spans were actually 12 seconds, about 3 seconds longer than a goldfish. So how can you boost your content marketing strategy when you only have a total of 8 seconds to grab someone’s attention? Through...
How to Promote Your Business Event with Social Media
Do you find that events for your practice don’t get the attendance numbers you’d like? Wish you could get a full-house of existing and new patients to attend the event and schedule additional treatments at your medical or dental practice? Promote your event with social media. Boost engagement and attendance at your business event without a huge marketing budget by focusing...
The Evolution of Marketing Automation
Over 142,000 businesses are using marketing automation to increase qualified leads, increase sales productivity and reduce marketing overhead. To think, only 5 years ago marketing automation was only a $225 million industry and now it’s over $1.65 billion as a result of companies realizing the enormous revenue potential of marketing automation. Marketo states that marketing automation is a category of technology that allows companies to streamline, automate,...
How to Test Your Email Marketing to Engage More of Your Subscribers
Considered the most powerful vehicle for delivering messages directly to your target audience, email marketing provides a targeted and inexpensive method to get your medical or dental practice in front of past, present and future patients. The average return on investment for every $1 spent on emailing is $44.25, according to ExactTarget. Plus, 70% of companies say they always open emails from...
