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The New Way Google Emphasizes Patient Reviews

The New Way Google Emphasizes Patient Reviews

About 62% of consumers consults online patient reviews as one of their first steps to finding a new doctor. It’s no surprise that having a strong presence on online review sites complete with positive reviews helps you attract new patients. Google is now making online reviews, particularly on yourGoogle+ Local page, even more important. Recently, Google has started to periodically show patient reviews in local...

Is Your Business Losing Visibility on Facebook?

Is Your Business Losing Visibility on Facebook?

By now, you probably know the importance of social media marketing for your medical practice. But are you keeping up-to-date on the latest trends and changes in social media marketing? Staying abreast of the trends and most recent changes in social mediahelps you market your medical practice more effectively and stay ahead of your competition. Recently, if you are utilizing Facebook as part of yoursocial media marketing mix,...

Do You Know What’s Different in Google Analytics Reporting

Do You Know What’s Different in Google Analytics Reporting

When it comes to analyzing website metrics, most local business owners like dentists, doctors and chiropractors turn toGoogle Analytics because it provides detailed statistics about a websites’ traffic and traffic sources. This data enables business owners to measure online traffic, visitor behavior and make further improvements to their website and online marketing campaigns. In April, as a result of consumers leveraging multiple device types...

Pay Per Click Advertising vs Social Advertising Across 6 Key Metrics

Pay Per Click Advertising vs Social Advertising Across 6 Key Metrics

In a recently released infographic, Kenshoo compares the performance ofpay per click advertising and social advertising for Q1 2014 against 2013 data and metrics. The infographic highlights 6 important data points forpay per click advertising and social advertising such as advertiser revenue, spend, click-through rate, impressions, cost-per-click and clicks. Based on the infographic data both pay per click advertising and social advertising deliver positive...

What in the World is Negative SEO?

What in the World is Negative SEO?

With all of Google’s new algorithm updates, they have created a sort of mass panic among marketers in the online community. Internet marketers, webmaster, writers and even small businesses have been in a constant state of nail biting ever since updates like Penguin, Panda and Hummingbird were implemented. Negative Search Engine Optimization is not so understood but should keep you up at...