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How to Leverage Twitter Trends to Acquire New Patients

How to Leverage Twitter Trends to Acquire New Patients

Prior to the Internet and, more specifically, Twitter, in order to learn about emerging consumer trends, businesses had to rely on an amazing gut instinct or access to expensive resources. By the time these expensive resources arrived at the “marketing department” for a local dental, chiropractic or physicianpractice the insights may have even been dated. Now, with the emergence of Twitter Trends, local businesses can stay abreast...

How Doctors Are Leveraging Online Reviews to Generate New Patients

How Doctors Are Leveraging Online Reviews to Generate New Patients

When selecting a new restaurant most consumers lean heavily on onlie review sites like Yelp to provide reliable recommendations about the best restaurants in their location. Yet, when it comes to making a selection for more important services like healthcare, dental or chiropractic services, most of us are okay with the recommendation of a sole friend or a quick browse on a...

How Your Website Can Outrank a Big Site Like WebMD

How Your Website Can Outrank a Big Site Like WebMD

Are you struggling with your search engine optimization strategy? Don’t think it’s possible to beat your local competitors let alone big brand-name websites like Web MD and Mayo Clinic on Google’s organic search results? Beating your medical competitors, whether local or national, is not a lost cause. Edging out the competition organically really depends on your search engine optimization strategy. In one of Google’s latest Webmaster...

All Keywords Aren’t Created Equal in Pay Per Click Advertising

All Keywords Aren’t Created Equal in Pay Per Click Advertising

When it comes to determining the best keywords for your pay per click advertising campaign, it’s essential to keep in mind that not all keywords are created equal. It’s not only important to know what not to focus on but also how specifically you need to focus your keyword set. In the early stages of keyword research for a pay per click campaign, eliminate...

Does Yelp Think Your Reviews Are Spam?

Does Yelp Think Your Reviews Are Spam?

Online reviews are difficult to get, even on sites strictly geared towards review generation like Yelp. And when it is essential to collect positive online reviews to acquire new patients, it can be tempting to solicit reviews from your existing patient database. However, according to Yelp, business owners should not request reviews. Instead, they should simply ask them to “check us...