In April 2012, Google released Penguin, an algorithm update targeted at fighting web spam. If you’re a business owner with a website, odds are you have heard of this algorithm update as it affected a number of business websites when it came to organic rankings. Following this release, you probably hired or thought about hiring an SEO expert to protect your...
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4 Search Engine Optimization Strategies for 2016
Between desktops, smartphones and tablets, consumers are turning to search engines at an ever increasing rate – sometimes even using multiple devices at one time. It’s imperative for local businesses such as medical and dental practices to show up prominently across desktop and mobile devices when consumers are looking for the services and products they offer. If you haven’t already...
8 Search Engine Optimization Tactics for Local Businesses
When looking for health information, 88% of consumers start with search engines. And 77% of patients stated they use search engines prior to booking an appointment. When it comes to getting new patients, visibility on popular search engines like Google, Bing and Yahoo is a must. And while we’d love to say that getting organic visibility is easy, it’s...
Implement These 6 Easy Strategies in Your Content Marketing and See How Much Your Page views Grow
With over 2 million blog posts being written daily, it’s not easy to stand out from the crowd. And if no one is reading the content you are putting out as part of your content marketingstrategy then you are wasting your time. So what can you do to get more exposure and, ultimately, more revenue from yourcontent marketing? If you want...
Do You Really Need to Hire an Expert in Marketing to Get Ahead of Your Competitors?
For over 60 years, advertising agencies have been helping large and small businesses alike build brand awareness and generate sales; and, while the agency-client relationship remains in good standing recent research has discovered that a number of those relationships is falling. Which begs the question, as a business owner do you really need to hire an expert in marketing? In January...
8 Must-Have Local SEO Strategies for 2015
If you are not already devoting the majority of your marketing budget to the Internet, now is the time to change your strategy. Traditional marketing doesn’t have the same ROI it used to and a new study by BIA/Kelsey indicates that 97% of consumers go online to research products and services locally. Most of these consumers start with popular search...
