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Local SEO Shaken Up with Google Maps Update

Local SEO Shaken Up with Google Maps Update

Google shakes up local results with the 7-pack now becoming the 3-pack in the Google Maps section of organic results. As mobile continues to increase in usage, Google is continues to change their desktop results to be more in line with the appearance of mobile-specific search results hence the change from showing 7 local results in the Google Maps section to 3 results. Queries...

Business Owners Guide to Facebook Advertising

Business Owners Guide to Facebook Advertising

With more than 1.4 billion people using Facebook, over 900 million visits every day and organic reach for Facebook business pages dwindling, Facebook advertising offers a fantastic opportunity for business owners to get in front of their target audience. But with the investment of time and money, there’s not much room for oversight with Facebook advertising. When setting up your Facebook advertising there are a...

Facebook Marketing Tactics that Work

Facebook Marketing Tactics that Work

Are you feeling challenged by your Facebook marketing right now? Well, you are not alone. As news feeds become increasingly crowded and Facebook’s algorithm updates make it increasingly harder for brands to reach their audience organically, a lot of brands are responding by posting more content to Instagram according to research firm L2. But even with the crowded news feed and changes...

Marketing and Pay Per Click Advertising Strategies from Jim Banks, Global Head of Biddable Media at Cheapflights

Marketing and Pay Per Click Advertising Strategies from Jim Banks, Global Head of Biddable Media at Cheapflights

Jim Banks, Global Head of Biddable Media at Cheapflights, in an interview with Kelsey Jones of Search Engine Journal discusses his best practices and the biggest mistakes he sees when it comes to pay per click advertising. And while Banks heads up a major corporation these best practices and mistakes aren’t limited to major corporations, local businesses like medical and dental...