It’s no secret that great reviews about your practice can significantly boost patient acquisition. In fact, 85% of consumers use the Internet for research before making a purchase decision according to Yelp and 79% of consumers trust online reviews as much as personal recommendations states a 2013 BrightLocal Consumer Review Survey.
One of the best ways to increase patient acquisition is incorporating reviews, especially video reviews, into your reputation managementstrategy. Nate Kelly from Vertical Measures is a huge proponent of video reviews for businesses. Recently he interviewed with John Rampton from Search Engine Journal and shared his thoughts on why video reviews are so imperative for businesses.
Here are some key takeaways from the interview:
- When consumers look up a product online, they don’t read the product description – they read the reviews. For dentists and medical practices, even if you aren’t selling products directly online, potential patients are still going to seek out reviews about your services from existing patients.
- No matter what the product or service you are selling, the most beneficial type of review is a video review. Video reviews provide a more engaging, interactive type of review from an existing patient.
- Video reviews generate engagement. Video reviews on YouTube generate comments and hyperlinks back to your website which can help with your SEO strategy.
- Most importantly, video reviews provide tangible, legitimized proof that your services work.
Given that 79% of consumers trust online reviews, video reviews are a phenomenal way to promote your practice, services and increase your new patient acquisition. If video reviews are not already a part of yourreputation management strategy it’s time you added them.
About Alan Moore: Alan started his career in 1999 as an Marketing Consultant and is the owner of www.ExtraPatients.com. Over the years, he has migrated his focus of expertise to everything digital. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $3,600,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call to schedule a Free Online Marketing Consultation for your practice.
To read more of the article that inspired this blog, please visit:http://www.searchenginejournal.com/video-reviews-can-help-acquire-customers-interview-nate-kelly/121022/