Category: Ad Fraud

Home » Ad Fraud
How to Combat Digital Display Ad Fraud
Post

How to Combat Digital Display Ad Fraud

Do you know how much of your digital display ad budget is actually going to fraudulent activities? Based on recent data, the amount of ad traffic served to bots for your digital displayy ads could be as high as 23%. Digital display ad fraud is defined as the practice of falsifying traffic counts or activities using deceptive tactics and according...

How Companies Like AOL Work to Prevent Ad Fraud
Post

How Companies Like AOL Work to Prevent Ad Fraud

As a marketer, when you advertise online, you expect your content and ads to be viewed by human audiences – real consumers who have the potential to become a new patient at your medical or dental practice. Unfortunately, that’s not always the case. The online advertising industry is plagued by an increasing level of illegal...