Category: Analytics

Home » Analytics
Measuring ROI Through Analytics
Post

Measuring ROI Through Analytics

With all of the data marketers have available today it can be a struggle at times to make sense of it all. But all businesses can use analytics data to make smarter business decisions according to research from Constant Contact. In fact, nearly 8 in 10 U.S small-business professionals said they were using analytics data...

Do You Know What’s Different in Google Analytics Reporting
Post

Do You Know What’s Different in Google Analytics Reporting

When it comes to analyzing website metrics, most local business owners like dentists, doctors and chiropractors turn toGoogle Analytics because it provides detailed statistics about a websites’ traffic and traffic sources. This data enables business owners to measure online traffic, visitor behavior and make further improvements to their website and online marketing campaigns. In April, as a result of...