The average human attention span is now shorter than a goldfish. In fact it is shorter now by an entire second compared to 2012 when our attention spans were actually 12 seconds, about 3 seconds longer than a goldfish. So how can you boost your content marketing strategy when you only have a total of 8 seconds...
Are you using the marketing strategy that 98% of users report a positive revenue impact from? Not only do marketers report a positive revenue impact from real-time marketing, 89% also report that they can tie their real-time marketing efforts to overall business goals. As a result, 59% plan on increasing their budget in the next year. And while real-time...
With over 2 million blog posts being written daily, it’s not easy to stand out from the crowd. And if no one is reading the content you are putting out as part of your content marketingstrategy then you are wasting your time. So what can you do to get more exposure and, ultimately, more revenue from...
With over 1.3 billion Facebook users and another few hundred people actively using other social media sites like LinkedIn, Twitter, and Pinterest, you can’t afford to not pay attention to social media. And what business doesn’t want to see more people liking and sharing their content online? When it comes to social media marketing, just having...
Since the launch of Google’s Hummingbird update last year, conversational blog writing has been on everyone’s radar. As Google moves away from keywords towards “searcher intent” content marketingstrategies have also had to shift from keyword focus to conversational focus to not only keep Google’s interest but also keep consumer interest. According to a study by psychology...
Content is king. And content marketing is an essential component to new patient acquisition as well as to existing patient loyalty. Yet when it comes to content marketing productivity seems to be a universal challenge. Continuing to produce quality content is a trait only few naturally possess but having systems and processes in place can easily help you meet...
Over the past decade marketing has made some tremendous shifts from TV, radio, newspaper, and billboard advertising to SEO, pop-up ads, banner ads and pay per click. Newspaper readership has been declining each year and TV and radio users can now completely skip commercials with DVRs, Netflix, iPods and satellite radio. Today, consumers can almost...
When it comes to writing content for your website, blog and other outlets online should you adopt a copywriting style or content writing style? Which of the two styles resonates most with consumers? Which of the two styles generates the most new patients? What is the best writing style for content marketing? The real distinction between...
Ninety-three percent of online experiences start with a search engine and seventy percent of linkssearch users click on are organic links which makes a presence on the organic section of search engine results pages essential when potential patients are searching for your services. While you don’t need to know every intricate detail aboutsearch engine optimization (SEO),...
According to DemandMetric content marketing costs 62% less than traditional marketing while generating three times as many leads. For medical and dental practices that want to get their message heard in a sea of advertisements vying for consumer attention, content marketing is an essential way to boost your reach and generate new leads for your practice. Since content marketing isn’t about...
