Digital marketing has eclipsed traditional marketing efforts as a result of improved performance, reporting and delivery methods. And the capabilities of digital marketing continue to evolve and shape the way marketers interact with their customers. If your company has not yet adopted digital marketing, you are behind the curve. While many businesses have adopted digital...
Meeting with a dentist in Vienna, VA on Friday, I was asked a question that I am amazed no other dentist had asked before. You see, this practice was a start-up that opened this year in April and they had spent a ton of money marketing the business yet nothing seemed to be working. The...
The average human attention span is now shorter than a goldfish. In fact it is shorter now by an entire second compared to 2012 when our attention spans were actually 12 seconds, about 3 seconds longer than a goldfish. So how can you boost your content marketing strategy when you only have a total of 8 seconds...
Considered the most powerful vehicle for delivering messages directly to your target audience, email marketing provides a targeted and inexpensive method to get your medical or dental practice in front of past, present and future patients. The average return on investment for every $1 spent on emailing is $44.25, according to ExactTarget. Plus, 70% of companies say...
Are you using the marketing strategy that 98% of users report a positive revenue impact from? Not only do marketers report a positive revenue impact from real-time marketing, 89% also report that they can tie their real-time marketing efforts to overall business goals. As a result, 59% plan on increasing their budget in the next year. And while real-time...
For over 60 years, advertising agencies have been helping large and small businesses alike build brand awareness and generate sales; and, while the agency-client relationship remains in good standing recent research has discovered that a number of those relationships is falling. Which begs the question, as a business owner do you really need to hire an...
Odds are you have a strategy in place to promote the different type of medical and dental treatments that you offer at your practice but what type of event marketing strategy do you have in place to promote any events for your practice? With event marketing you can effectively raise the public attention and generate...
Do you trust your marketing agency(ies)? Do you feel that you have a strong relationship with them? Do you believe it’s important to have a strong relationship with your marketing partner? If you are like most marketers then you are looking for an agency you can have a strong, trusting relationship with. According to a February 2015...
If you’re like 82% of UK physicians then you’re starting to use smartphones more in your office for professional purposes. Based on a study conducted by M3 Research for Cello Health Insight, UK physicians are following the worldwide trend of doctor offices and going mobile. The study discovered that over 80% of UK physicians are...
How much do you really know about digital marketing? Are you up-to-date on the latest Google changes such as the ones that will penalize you organically on mobile devices if you don’t have a mobile-friendly website? While 37% of small business owners said they planned to spend more on digital marketing in the next 12...
