Category: Digital Marketing

Home » Digital Marketing
3 Reasons Outsourcing Your Digital Marketing Makes Sense
Post

3 Reasons Outsourcing Your Digital Marketing Makes Sense

Digital marketing has eclipsed traditional marketing efforts as a result of improved performance, reporting and delivery methods. And the capabilities of digital marketing continue to evolve and shape the way marketers interact with their customers. If your company has not yet adopted digital marketing, you are behind the curve. While many businesses have adopted digital...

Why Online Marketing Fails
Post

Why Online Marketing Fails

Meeting with a dentist in Vienna, VA on Friday, I was asked a question that I am amazed no other dentist had asked before. You see, this practice was a start-up that opened this year in April and they had spent a ton of money marketing the business yet nothing seemed to be working. The...

How to Test Your Email Marketing to Engage More of Your Subscribers
Post

How to Test Your Email Marketing to Engage More of Your Subscribers

Considered the most powerful vehicle for delivering messages directly to your target audience, email marketing provides a targeted and inexpensive method to get your medical or dental practice in front of past, present and future patients. The average return on investment for every $1 spent on emailing is $44.25, according to ExactTarget. Plus, 70% of companies say...

Real-Time Marketing Trends in 2015
Post

Real-Time Marketing Trends in 2015

Are you using the marketing strategy that 98% of users report a positive revenue impact from? Not only do marketers report a positive revenue impact from real-time marketing, 89% also report that they can tie their real-time marketing efforts to overall business goals. As a result, 59% plan on increasing their budget in the next year. And while real-time...

Do You Really Need to Hire an Expert in Marketing to Get Ahead of Your Competitors?
Post

Do You Really Need to Hire an Expert in Marketing to Get Ahead of Your Competitors?

For over 60 years, advertising agencies have been helping large and small businesses alike build brand awareness and generate sales; and, while the agency-client relationship remains in good standing recent research has discovered that a number of those relationships is falling. Which begs the question, as a business owner do you really need to hire an...

How to Boost Your Event with Event Marketing
Post

How to Boost Your Event with Event Marketing

Odds are you have a strategy in place to promote the different type of medical and dental treatments that you offer at your practice but what type of event marketing strategy do you have in place to promote any events for your practice? With event marketing you can effectively raise the public attention and generate...

Is Your Relationship with Your Digital Marketing Partner in Good Standing?
Post

Is Your Relationship with Your Digital Marketing Partner in Good Standing?

Do you trust your marketing agency(ies)? Do you feel that you have a strong relationship with them? Do you believe it’s important to have a strong relationship with your marketing partner? If you are like most marketers then you are looking for an agency you can have a strong, trusting relationship with. According to a February 2015...