Category: Email Marketing

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How to Test Your Email Marketing to Engage More of Your Subscribers
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How to Test Your Email Marketing to Engage More of Your Subscribers

Considered the most powerful vehicle for delivering messages directly to your target audience, email marketing provides a targeted and inexpensive method to get your medical or dental practice in front of past, present and future patients. The average return on investment for every $1 spent on emailing is $44.25, according to ExactTarget. Plus, 70% of companies say...

3 Easy Steps to Getting More Email Newsletter Subscribers
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3 Easy Steps to Getting More Email Newsletter Subscribers

There is an ever-growing way for you to reach consumers yetemail newsletters remain a high-effective digital marketing strategy. In fact, email is 40 times more successful at either acquiring new clients than Facebook and Twitter and is a great way to maintain or grow relationships even when people aren’t actively making purchase decisions states McKinsey &...

What’s Your Biggest Email Marketing List Issue?
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What’s Your Biggest Email Marketing List Issue?

With 95% of online consumers using email and 91% of those consumers checking their email at least once a day, according to Exact Target, there is still a tremendous opportunity for medical and dental professionals to grow their practice viaemail marketing. In fact, Email Expert, estimates that for every $1 spent on email marketing, the average...