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Why Your Facebook Advertising Isn’t Yielding the Patients You Want
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Why Your Facebook Advertising Isn’t Yielding the Patients You Want

Are you disappointed with your Facebook advertising? Are you starting to wonder if any medical or dental practice generates new patients with theirFacebook advertising efforts and, if so, how they are doing it? What many marketers fail to realize when developing Facebook advertising is that you can’t take what you learned from running a Google AdWords campaign and apply...

Does Social Media Marketing Increase New Patients?
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Does Social Media Marketing Increase New Patients?

Local dental and medical practices are increasingly tying insocial media marketing to their digital marketing strategy mix. In fact, eMarketer estimates that social revenue will hit $6.6 billion in the U.S. this year. While it’s pretty clear that marketers are jumping on the social media marketingbandwagon what isn’t as clear is how lucrative these sites including Facebook,...

Get More from Your Facebook Likes Button
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Get More from Your Facebook Likes Button

If you read content online, you’ve undoubtedly seen aFacebook like or sharing button on a website. But do you know what really happens when you click on a Facebook Like button and how to make it a better experience? With the decline of Facebook organic reach, it’s important to find other ways to get your content in front...

How to Not Fail with Social Media Metrics
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How to Not Fail with Social Media Metrics

When it comes to social media metrics, most marketers make the mistake of going to one of two extremes: giving every metric too much value or not giving value to any metric. Both perspectives are dangerous when it comes to analyzing social media efforts as they easily enable one to be swayed by misleading data. If you...

New Facebook Events Tools Help Drive Results
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New Facebook Events Tools Help Drive Results

FacebookEvery month about 400 million people around the world use Facebook events and nearly 30% of those events are created by businesses via their Facebook pages. Now Facebook is making it even easier for businesses to reach more people when promoting their events. Recently, Facebookintroduced some new tools and features that help build great awareness for events and drive more responses. One...

Top 5 Social Media Outlets for Medical and Dental Practices
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Top 5 Social Media Outlets for Medical and Dental Practices

It probably comes at no shock that social media marketing should be a key component to your online marketing strategy. In fact, 87% of small businesses claim that social media helped their business. And 8 out of 10 Internet users are reached by social media and blog sites so it is certainly difficult to claim no benefit from social media marketing....

7 Ways to Boost Your Facebook Marketing
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7 Ways to Boost Your Facebook Marketing

Many medical and dental practice owners have been facing the reality that Facebook marketing isn’t what it used to be. In fact there have been many complaints about Facebooks most recent changes and the affect it is having on business pages including the deterioration of organic posts and the likelihood thatFacebook is quickly becoming a “pay-to-play” model. Even...

Facebook Marketing | Combating Organic Reach Decline
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Facebook Marketing | Combating Organic Reach Decline

It’s no secret that advertisers are struggling to maintain organic reach with Facebook posts. Lately, there has been a lot of discussion about just how little organic reach advertisers are actually getting in 2014 compared with previous years. One thing is certain: Facebook marketing isn’t what it used to be. EdgeRank Checker’s new data highlights just...

Spice Up Your Social Media Marketing with Tips from 10 Successful Brands
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Spice Up Your Social Media Marketing with Tips from 10 Successful Brands

For companies at local, national and global levels, social media marketinghas become a necessary resource for increasing online visibility and connecting with consumers. As of September 2013, 73% of adults online were on social networks. Because social media networks are free and continue to increase in active users, it is an ideal place for marketing a...

Increase New Patients with Targeted Facebook Marketing
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Increase New Patients with Targeted Facebook Marketing

With total monthly active users at 1.28 billion worldwide,Facebook offers phenomenal marketing opportunities. WithFacebook Ads, local dentists, doctors, chiropractors and other medical professionals were able to promote their practice to patients within their community. Now, Facebook offers a new, highly targeted marketing solution: marketing to custom audiences. Known for its ability to improve brand recall and...