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Is Your Business Losing Visibility on Facebook?
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Is Your Business Losing Visibility on Facebook?

By now, you probably know the importance of social media marketing for your medical practice. But are you keeping up-to-date on the latest trends and changes in social media marketing? Staying abreast of the trends and most recent changes in social mediahelps you market your medical practice more effectively and stay ahead of your competition. Recently, if you are utilizing Facebook as...

Pay Per Click Advertising vs Social Advertising Across 6 Key Metrics
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Pay Per Click Advertising vs Social Advertising Across 6 Key Metrics

In a recently released infographic, Kenshoo compares the performance ofpay per click advertising and social advertising for Q1 2014 against 2013 data and metrics. The infographic highlights 6 important data points forpay per click advertising and social advertising such as advertiser revenue, spend, click-through rate, impressions, cost-per-click and clicks. Based on the infographic data both pay per click...