Pay per click advertising through Google AdWords and other major search engines is a great way to get consumers to your website but what happens after they arrive at your digital doorstep? How do you analyze how well your website does in converting those leads and how do you make intelligent decisions on what aspects...
What a weird way to start a blog, I know, but hear me out before you dismiss what I am about to say. According to Spyfu, a web tool used by thousands of internet marketing companies, these are the top 5 keywords with clicks across the web. We’ve been told that the Internet is made...
If you were to ask consumers which search engine has the lion’s share of the market when it comes to consumer search, there’s no question that Google would be the number one answer. But do you know just how large the percentage of traffic that comes from Google AdWords and Google organic results? According to one source, Google accounts for over 90% of...
Google to Start Charging For Organic Placements Owning the first page of Google is now going to get a lot easier. Just like AdWords, Google AdOrganic allows you to simply pay to rank where you want, for the keywords you want to show up for. Want to take that top organic spot from your competitor?...
88% of consumers looking for healthcare information start with search engines states a recent Google study. If you want to increase the amount of new patients for your practice, it’s essential to have a presence in the exact places your potential patients are turning to for information. Google AdWords has always been a great marketing investment...
The last thing any medical or dental practice owner wants to do is throw money away when it comes to advertising and yet so many do when they run their own Google AdWords campaign. There are countless success stories in terms of new patient acquisition when it comes to Google AdWords but there are also countless stories...
One of the most frequently asked questions by Google AdWords advertisers is “how can I block competitors that might be clicking on my ads?” Google answers this question in one of their recent videos on their Google AdWords video series called Ask AdWords in which they answer questions from advertisers each week. The Google AdWords video below discusses the proactive and...
Google has added a new extension feature to AdWords. The new extension, called callout extensions, allows businesses using Google AdWords to add text highlighting information or unique offers about their products or services. This latest ad extension spotlights offers or enticing information to help boost clicks for a given ad. Callout extensions are a great way to draw...
In pay per click advertising, brand abuse tends to be a common method for competitors to try and steal a brand’s visibility and potential customers. While the terminology may not be familiar you’ve most likely witnessed brand abuse without even realizing it. If you have ever clicked on a pay per click ad looking for one business or...
When it comes to articles about Google AdWords elements such as remarketing, Authorship, qualityscore and negative keywords tend to get all of the attention. Yet unless you set up your Google AdWordscampaign up correctly, your campaign will forever be limited. In order to get the most from your Google AdWords campaign it’s essential that the campaign is set-up correctly from...
