There are a lot of factors involved in a successful pay per click (PPC) advertising campaign and one of the most important factors to any successful PPC campaign is quality score. In June, as part of an initiative spearheaded by Matt Lawson, Google’s Director of Performance Ads Marketing, to provide more resources and best practice overviews with advertisers, Google...
When it comes to your online marketing strategy, keywords play a major role. The right keywords can lead to huge gains for your business while the wrong keywords can end up causing you to lose a significant amount of your marketing budget. If you don’t want to sabotage your online marketing strategy by focusing on the wrong keywords...
Over the last few months, there have been a lot of rumors circulating regarding pay per click advertising – particularly, the data that Google may or may not be continuing to provide advertisers. Starting in 2011, Google began restricting keyword data in Google Analytics showing many search queries as “not provided.” Recently, advertisers started to fear that...
“As people search for things on Google, advertisers target those searches, or queries, using keywords. The relationship between queries and keywords is at the heart of search advertising with AdWords ,” says Matt Lawson, Director of Performance Ads Marketing at Google. To help advertisers like dentists, doctors and chiropractors who are runningAdWords on their own, Google has released...
When it comes to determining the best keywords for your pay per click advertising campaign, it’s essential to keep in mind that not all keywords are created equal. It’s not only important to know what not to focus on but also how specifically you need to focus your keyword set. In the early stages of keyword research...
