In April 2012, Google released Penguin, an algorithm update targeted at fighting web spam. If you’re a business owner with a website, odds are you have heard of this algorithm update as it affected a number of business websites when it came to organic rankings. Following this release, you probably hired or thought about hiring an...
Google updates and changes their search algorithm about as much as avid Facebook users update their status. And with those changes comes a lot of local businesses that get the infamous Google slap – a penalization by Google for not abiding by Google’s best practices that can render your website almost invisible on the search engine giant. If...
