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3 Reasons Outsourcing Your Digital Marketing Makes Sense
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3 Reasons Outsourcing Your Digital Marketing Makes Sense

Digital marketing has eclipsed traditional marketing efforts as a result of improved performance, reporting and delivery methods. And the capabilities of digital marketing continue to evolve and shape the way marketers interact with their customers. If your company has not yet adopted digital marketing, you are behind the curve. While many businesses have adopted digital...

Why Online Marketing Fails
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Why Online Marketing Fails

Meeting with a dentist in Vienna, VA on Friday, I was asked a question that I am amazed no other dentist had asked before. You see, this practice was a start-up that opened this year in April and they had spent a ton of money marketing the business yet nothing seemed to be working. The...

Local Business Owners Cite Website Design as Most Effective Marketing Method
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Local Business Owners Cite Website Design as Most Effective Marketing Method

Whether you are marketing online or offline, odds are your potential patients are going to check out your website before scheduling their new patient appointment which makes your website an integral part of your marketing. According to a January 2015 study by Thrive Analytics, websites boost customer engagement for local businesses and many local businesses...

How Companies Like AOL Work to Prevent Ad Fraud
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How Companies Like AOL Work to Prevent Ad Fraud

As a marketer, when you advertise online, you expect your content and ads to be viewed by human audiences – real consumers who have the potential to become a new patient at your medical or dental practice. Unfortunately, that’s not always the case. The online advertising industry is plagued by an increasing level of illegal...

Is Your Relationship with Your Digital Marketing Partner in Good Standing?
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Is Your Relationship with Your Digital Marketing Partner in Good Standing?

Do you trust your marketing agency(ies)? Do you feel that you have a strong relationship with them? Do you believe it’s important to have a strong relationship with your marketing partner? If you are like most marketers then you are looking for an agency you can have a strong, trusting relationship with. According to a February 2015...

Internet Marketing Forecast for 2015
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Internet Marketing Forecast for 2015

According to a new study released by eMarketer, the Internet is expected to hit 3 billion users in 2015 which means 42.4% of the entire world’s population will have Internet access. Nearly half the world will have regular Internet access by 2018 predicts eMarketer. For the first time, the Internet will reach more than 2...