Digital marketing has eclipsed traditional marketing efforts as a result of improved performance, reporting and delivery methods. And the capabilities of digital marketing continue to evolve and shape the way marketers interact with their customers. If your company has not yet adopted digital marketing, you are behind the curve. While many businesses have adopted digital...
Meeting with a dentist in Vienna, VA on Friday, I was asked a question that I am amazed no other dentist had asked before. You see, this practice was a start-up that opened this year in April and they had spent a ton of money marketing the business yet nothing seemed to be working. The...
What a weird way to start a blog, I know, but hear me out before you dismiss what I am about to say. According to Spyfu, a web tool used by thousands of internet marketing companies, these are the top 5 keywords with clicks across the web. We’ve been told that the Internet is made...
Whether you are marketing online or offline, odds are your potential patients are going to check out your website before scheduling their new patient appointment which makes your website an integral part of your marketing. According to a January 2015 study by Thrive Analytics, websites boost customer engagement for local businesses and many local businesses...
As a marketer, when you advertise online, you expect your content and ads to be viewed by human audiences – real consumers who have the potential to become a new patient at your medical or dental practice. Unfortunately, that’s not always the case. The online advertising industry is plagued by an increasing level of illegal...
Do you trust your marketing agency(ies)? Do you feel that you have a strong relationship with them? Do you believe it’s important to have a strong relationship with your marketing partner? If you are like most marketers then you are looking for an agency you can have a strong, trusting relationship with. According to a February 2015...
According to a new study released by eMarketer, the Internet is expected to hit 3 billion users in 2015 which means 42.4% of the entire world’s population will have Internet access. Nearly half the world will have regular Internet access by 2018 predicts eMarketer. For the first time, the Internet will reach more than 2...
