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The Evolution of Marketing Automation
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The Evolution of Marketing Automation

Over 142,000 businesses are using marketing automation to increase qualified leads, increase sales productivity and reduce marketing overhead. To think, only 5 years ago marketing automation was only a $225 million industry and now it’s over $1.65 billion as a result of companies realizing the enormous revenue potential of marketing automation. Marketo states that marketing automation is a category of technology that...

How Marketing Automation Can Grow Your Practice
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How Marketing Automation Can Grow Your Practice

While marketing automation is still new and complex enough that even vendors of automation systems face challenges running their own marketing operations, there is no doubt that for medical and dental practice owners marketing automationcan significantly boost the volume of new patients, existing patient treatments and revenue. Adoption of marketing automation has been fairly rapid with MarketsandMarkets estimating that marketing automation software...

What’s Your Biggest Email Marketing List Issue?
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What’s Your Biggest Email Marketing List Issue?

With 95% of online consumers using email and 91% of those consumers checking their email at least once a day, according to Exact Target, there is still a tremendous opportunity for medical and dental professionals to grow their practice viaemail marketing. In fact, Email Expert, estimates that for every $1 spent on email marketing, the average...

Call Monitoring Tips for Businesses
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Call Monitoring Tips for Businesses

At Pubcon 2014, John Rampton from Search Engine Journal had the opportunity to interview two call monitoring experts: Chris Cox from Invoca and John Busby from Marchex. Learn how you can better measure the success of your advertising and call monitoring efforts by watching the two interviews below. CLICK TO CALL OPTIMIZATION WITH CHRIS COX Key Takaways from the...