While many marketers and business owners believe that marketing automation is the be-all, end-all to any marketing problem and that it will effortlessly and automatically move all of your leads into new, paying patients, don’t let the name fool you. In theory it sounds wonderful and effortless but marketing automation is not 100% automated. Every medical and dental...
Over 142,000 businesses are using marketing automation to increase qualified leads, increase sales productivity and reduce marketing overhead. To think, only 5 years ago marketing automation was only a $225 million industry and now it’s over $1.65 billion as a result of companies realizing the enormous revenue potential of marketing automation. Marketo states that marketing automation is a category of technology that...
For many marketers marketing automation is an infatuation and much loved marketing tool; yet, for many local business owners marketing automation is a tool they dread. In an ideal world, marketing automation helps businesses nurture prospects via highly personalized, useful content or touch points that helps convert prospects to customers and then into satisfied customers. And while marketing automation has a ton of...
Digital commerce created a whole new ballgame when it comes to consumer behavior and barriers to entry for local business owners such as dentists and doctors. It has put a wealth of information and the ability to browse and purchase at consumers fingertips night and day not to mention wiping out almost all of the...
Generally the benefits associated to marketing automation have more to do with sales and revenue generation than cost-savings. If you’re a small business owner like a doctor, dentist or chiropractor, while it’s important to look at new technology investments in regards to which will help you increase and retain new patients, it’s also important to consider the...
Every day consumers are making decisions on which doctor, dentist or chiropractor to schedule a new patient appointment with and while consumers still pass through different stages of consideration and research before making a decision but the stages today look very different today than in the past. Additionally, consumers are more empowered than ever before...
On average 20% of your leads are not ready to make an appointment with your medical or dental practice when they contact you. What is your process to nurture those leads until they are ready to schedule an appointment? Do you know which advertising strategies are yielding the most new leads for your practice? Enter marketing...
While marketing automation is still new and complex enough that even vendors of automation systems face challenges running their own marketing operations, there is no doubt that for medical and dental practice owners marketing automationcan significantly boost the volume of new patients, existing patient treatments and revenue. Adoption of marketing automation has been fairly rapid with MarketsandMarkets estimating that marketing automation software...
Despite the benefits of marketing automation such as improved lead management and campaign management, most marketers still haven’t adopted this technology. eMarketer predicts bigger growth and adoption in the coming years but as of December 2014, according to a study conducted by Ascend2, only 24% of marketing professionals worldwide are using marketing automation extensively. However, 35% of worldwide marketers...
