Category: Marketing Automation

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3 Ways Marketing Automation Isn’t Fully Automated
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3 Ways Marketing Automation Isn’t Fully Automated

While many marketers and business owners believe that marketing automation is the be-all, end-all to any marketing problem and that it will effortlessly and automatically move all of your leads into new, paying patients, don’t let the name fool you. In theory it sounds wonderful and effortless but marketing automation is not 100% automated. Every medical and dental...

The Evolution of Marketing Automation
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The Evolution of Marketing Automation

Over 142,000 businesses are using marketing automation to increase qualified leads, increase sales productivity and reduce marketing overhead. To think, only 5 years ago marketing automation was only a $225 million industry and now it’s over $1.65 billion as a result of companies realizing the enormous revenue potential of marketing automation. Marketo states that marketing automation is a category of technology that...

How Marketing Automation Can Help You Get New Patients
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How Marketing Automation Can Help You Get New Patients

For many marketers marketing automation is an infatuation and much loved marketing tool; yet, for many local business owners marketing automation is a tool they dread. In an ideal world, marketing automation helps businesses nurture prospects via highly personalized, useful content or touch points that helps convert prospects to customers and then into satisfied customers. And while marketing automation has a ton of...

3 Forgotten Benefits of Marketing Automation
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3 Forgotten Benefits of Marketing Automation

Generally the benefits associated to marketing automation have more to do with sales and revenue generation than cost-savings. If you’re a small business owner like a doctor, dentist or chiropractor, while it’s important to look at new technology investments in regards to which will help you increase and retain new patients, it’s also important to consider the...

How to Choose the Right Marketing Automation Software
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How to Choose the Right Marketing Automation Software

Every day consumers are making decisions on which doctor, dentist or chiropractor to schedule a new patient appointment with and while consumers still pass through different stages of consideration and research before making a decision but the stages today look very different today than in the past. Additionally, consumers are more empowered than ever before...

How Marketing Automation Can Grow Your Practice
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How Marketing Automation Can Grow Your Practice

While marketing automation is still new and complex enough that even vendors of automation systems face challenges running their own marketing operations, there is no doubt that for medical and dental practice owners marketing automationcan significantly boost the volume of new patients, existing patient treatments and revenue. Adoption of marketing automation has been fairly rapid with MarketsandMarkets estimating that marketing automation software...

Get Ahead of the Competition with Marketing Automation
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Get Ahead of the Competition with Marketing Automation

Despite the benefits of marketing automation such as improved lead management and campaign management, most marketers still haven’t adopted this technology. eMarketer predicts bigger growth and adoption in the coming years but as of December 2014, according to a study conducted by Ascend2, only 24% of marketing professionals worldwide are using marketing automation extensively. However, 35% of worldwide marketers...