Category: Measuring ROI

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Why Online Marketing Fails
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Why Online Marketing Fails

Meeting with a dentist in Vienna, VA on Friday, I was asked a question that I am amazed no other dentist had asked before. You see, this practice was a start-up that opened this year in April and they had spent a ton of money marketing the business yet nothing seemed to be working. The...

The Evolution of Marketing Automation
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The Evolution of Marketing Automation

Over 142,000 businesses are using marketing automation to increase qualified leads, increase sales productivity and reduce marketing overhead. To think, only 5 years ago marketing automation was only a $225 million industry and now it’s over $1.65 billion as a result of companies realizing the enormous revenue potential of marketing automation. Marketo states that marketing automation is a category of technology that...

How to Use Marketing to Help You Grow Revenue
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How to Use Marketing to Help You Grow Revenue

Do you look at marketing as a necessary evil to doing business? Do you think of it only as something that spends your money instead of helping you grow revenue? If you said “yes” to these questions you are certainly not alone; however, you are missing out on a big opportunity with this type of mindset....

Why You Shouldn’t Rely on Instinct for Tracking Patients
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Why You Shouldn’t Rely on Instinct for Tracking Patients

Does your method of tracking patients rely on post-it notes, memory or simply asking new patients “how did you find us?” Do you find that these methods lack insightful data on how your individual advertising campaigns are performing? When it comes to tracking patients, many medical and dental professionals find it difficult to measure the return on investment...

Measuring ROI Through Analytics
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Measuring ROI Through Analytics

With all of the data marketers have available today it can be a struggle at times to make sense of it all. But all businesses can use analytics data to make smarter business decisions according to research from Constant Contact. In fact, nearly 8 in 10 U.S small-business professionals said they were using analytics data...