Yahoo has been making a major push on mobile and according to Q4 2014 data that push is paying off with their mobile share of search engine traffic peaking at 50%, beating both Google (43%) and Bing (28%). And according to data released in January 2015 by Merkle | RKG, search engine traffic from mobile...
Worldwide mobile spend is expected to cross $40 billion by 2017 and it’s no surprise given mobiles ability to remove barriers of location and time and allow businesses to advertise at any time and at any place. As a result, more consumers are encouraged to search and buy in a round-the-clock scenario. While mobile advertising...
Plain and simple mobile matters. And as mobile usage rises, print is continuing to see a significant decline. In fact, more readers are coming from mobile devices than computers for 39 of the top 50 news sites. Based on this data, publishers’ decisions on advertising and editorial strategies are being influenced according to a Pew...
According to a recent article by eMarketer, US local mobile ad spending will reach $6.58 billion in 2015. And with good reason. Over 171.5 million people in the US own smartphones and it is becoming their go-to tool of choice especially when looking for local businesses. The smartphone has quickly become a staple of everyday life for...
Will 2015 be “The Year of Mobile?” While it remains to be seen if 2015 will officially get the title, it is looking promising. With 58% of American adults now using a smartphone on a daily basis, according to Pew Research, and spending almost 3 hours a day on their mobile devices (based on a...
In 2015, Yahoo is poised to surpass Twitter in U.S. mobile ad share. While Google still dominatesmobile marketing ad share at 35.2%, Yahoo is gaining ground when it comes to mobile marketing ad share. They are expected to take 3.7% of mobile ad share in 2015 according to eMarketer. By 2016, eMarketer predicts Yahoo’smobile marketing ad share will reach...
Have you ever wondered if you needed a mobile website for your medical or dental practice? According to Google, you do. Google recognizes that consumers no longer need a desktop to surf the Internet yet many business owners still keep outdated websites with content, images and navigation structures that just don’t work well on mobile...
2014 was punctuated by many mobile milestones but 2015 might hit one of the biggest milestones in mobile history – when the majority of spend, organic traffic and paid clicks come from smartphones and tablets thus surpassing traffic from traditional desktops and laptops. According to a new eMarketer report “Key Digital Trends for 2015: What’s...
Mobile native ads are changing the landscape for publishers, brands, and marketers and creating the greatest opportunities to engage with audiences states Greg Raifman, president of Rubicon Project. And, according to a recent article by eMarketer, advertisers are jumping on board this amazingmobile advertising opportunity. Socintel360 estimates that U.S. native ad spending will rise 46.7% to...
In 2014, smartphone users worldwide will total 1.75 billion which means that having a mobile website is fundamental in maximizing your marketing budget. In order to get the most from your mobile website it’s important to think of mobile user behavior independently from desktop site behavior. Use the 7 tips below to create a user friendlymobile website. 1. Have Clear...
