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The Top Misconceptions About Mobile Advertising
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The Top Misconceptions About Mobile Advertising

Worldwide mobile spend is expected to cross $40 billion by 2017 and it’s no surprise given mobiles ability to remove barriers of location and time and allow businesses to advertise at any time and at any place. As a result, more consumers are encouraged to search and buy in a round-the-clock scenario. While mobile advertising...

It’s a Mobile World – Mobiles Impact on Print
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It’s a Mobile World – Mobiles Impact on Print

Plain and simple mobile matters. And as mobile usage rises, print is continuing to see a significant decline. In fact, more readers are coming from mobile devices than computers for 39 of the top 50 news sites. Based on this data, publishers’ decisions on advertising and editorial strategies are being influenced according to a Pew...

Is Increased Mobile Ad Spending Helping Yelp?
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Is Increased Mobile Ad Spending Helping Yelp?

According to a recent article by eMarketer, US local mobile ad spending will reach $6.58 billion in 2015. And with good reason. Over 171.5 million people in the US own smartphones and it is becoming their go-to tool of choice especially when looking for local businesses. The smartphone has quickly become a staple of everyday life for...

Yahoo Mobile Marketing Gaining Ground
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Yahoo Mobile Marketing Gaining Ground

In 2015, Yahoo is poised to surpass Twitter in U.S. mobile ad share. While Google still dominatesmobile marketing ad share at 35.2%, Yahoo is gaining ground when it comes to mobile marketing ad share. They are expected to take 3.7% of mobile ad share in 2015 according to eMarketer. By 2016, eMarketer predicts Yahoo’smobile marketing ad share will reach...

Why are Marketers Jumping on the Native Mobile Advertising Train?
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Why are Marketers Jumping on the Native Mobile Advertising Train?

Mobile native ads are changing the landscape for publishers, brands, and marketers and creating the greatest opportunities to engage with audiences states Greg Raifman, president of Rubicon Project. And, according to a recent article by eMarketer, advertisers are jumping on board this amazingmobile advertising opportunity. Socintel360 estimates that U.S. native ad spending will rise 46.7% to...

7 Best Practices for Creating Mobile Optimized Websites
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7 Best Practices for Creating Mobile Optimized Websites

In 2014, smartphone users worldwide will total 1.75 billion which means that having a mobile website is fundamental in maximizing your marketing budget. In order to get the most from your mobile website it’s important to think of mobile user behavior independently from desktop site behavior. Use the 7 tips below to create a user friendlymobile website. 1. Have Clear...