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3 Reasons Outsourcing Your Digital Marketing Makes Sense
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3 Reasons Outsourcing Your Digital Marketing Makes Sense

Digital marketing has eclipsed traditional marketing efforts as a result of improved performance, reporting and delivery methods. And the capabilities of digital marketing continue to evolve and shape the way marketers interact with their customers. If your company has not yet adopted digital marketing, you are behind the curve. While many businesses have adopted digital...

Why Online Marketing Fails
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Why Online Marketing Fails

Meeting with a dentist in Vienna, VA on Friday, I was asked a question that I am amazed no other dentist had asked before. You see, this practice was a start-up that opened this year in April and they had spent a ton of money marketing the business yet nothing seemed to be working. The...

Do You Really Need to Hire an Expert in Marketing to Get Ahead of Your Competitors?
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Do You Really Need to Hire an Expert in Marketing to Get Ahead of Your Competitors?

For over 60 years, advertising agencies have been helping large and small businesses alike build brand awareness and generate sales; and, while the agency-client relationship remains in good standing recent research has discovered that a number of those relationships is falling. Which begs the question, as a business owner do you really need to hire an...

How Will “Doctor Google” Impact Your Practice?
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How Will “Doctor Google” Impact Your Practice?

Whether you are a doctor or dentist, odds are patients have come into your practice with a self-diagnose thanks to sites like Google and WebMD. However, given that information across a vast majority of search engine results and health-related sites isn’t policed, finding authentic, quality information has proven difficult. Google is offering a solution –...

Do Consumers Trust Online Marketing Mediums?
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Do Consumers Trust Online Marketing Mediums?

For decades, traditional media has reigned supreme in terms of garnering consumer trust but based on a November 2014 poll by Edelman, online search engines has surpassed traditional media to become the most trusted media source globally. Based on the firm’s report, 64% of Internet users worldwide trusted online search engines the most for information....

Millennials Reshaping Online Marketing for Healthcare
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Millennials Reshaping Online Marketing for Healthcare

It is estimated that there are between 72-80 million in the demographic segment known as millennials, those born between 1977 and 1993. And a recent 2015 study conducted by Harris Poll for Salesforce.com uncovered that U.S. millennials want to use various digital methods throughout their healthcare experience. It’s no shock that this generation prefers to...

Setting Up Google My Business for Medical and Dental Practices
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Setting Up Google My Business for Medical and Dental Practices

With over 1.2 billion unique users per month, Google offers an amazing marketing opportunity for medical and dental professionals. Google has made it even easier for you to get your practice easily found by existing and potential patients with Google My Business. Google My Business isn’t a revolutionary new product by Google but rather a streamlined dashboard...