Digital marketing has eclipsed traditional marketing efforts as a result of improved performance, reporting and delivery methods. And the capabilities of digital marketing continue to evolve and shape the way marketers interact with their customers. If your company has not yet adopted digital marketing, you are behind the curve. While many businesses have adopted digital...
Meeting with a dentist in Vienna, VA on Friday, I was asked a question that I am amazed no other dentist had asked before. You see, this practice was a start-up that opened this year in April and they had spent a ton of money marketing the business yet nothing seemed to be working. The...
For over 60 years, advertising agencies have been helping large and small businesses alike build brand awareness and generate sales; and, while the agency-client relationship remains in good standing recent research has discovered that a number of those relationships is falling. Which begs the question, as a business owner do you really need to hire an...
What a weird way to start a blog, I know, but hear me out before you dismiss what I am about to say. According to Spyfu, a web tool used by thousands of internet marketing companies, these are the top 5 keywords with clicks across the web. We’ve been told that the Internet is made...
Whether you are a doctor or dentist, odds are patients have come into your practice with a self-diagnose thanks to sites like Google and WebMD. However, given that information across a vast majority of search engine results and health-related sites isn’t policed, finding authentic, quality information has proven difficult. Google is offering a solution –...
How much do you really know about digital marketing? Are you up-to-date on the latest Google changes such as the ones that will penalize you organically on mobile devices if you don’t have a mobile-friendly website? While 37% of small business owners said they planned to spend more on digital marketing in the next 12...
For decades, traditional media has reigned supreme in terms of garnering consumer trust but based on a November 2014 poll by Edelman, online search engines has surpassed traditional media to become the most trusted media source globally. Based on the firm’s report, 64% of Internet users worldwide trusted online search engines the most for information....
It is estimated that there are between 72-80 million in the demographic segment known as millennials, those born between 1977 and 1993. And a recent 2015 study conducted by Harris Poll for Salesforce.com uncovered that U.S. millennials want to use various digital methods throughout their healthcare experience. It’s no shock that this generation prefers to...
88% of consumers looking for healthcare information start with search engines states a recent Google study. If you want to increase the amount of new patients for your practice, it’s essential to have a presence in the exact places your potential patients are turning to for information. Google AdWords has always been a great marketing investment...
With over 1.2 billion unique users per month, Google offers an amazing marketing opportunity for medical and dental professionals. Google has made it even easier for you to get your practice easily found by existing and potential patients with Google My Business. Google My Business isn’t a revolutionary new product by Google but rather a streamlined dashboard...
