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Why are Marketers Jumping on the Native Mobile Advertising Train?
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Why are Marketers Jumping on the Native Mobile Advertising Train?

Mobile native ads are changing the landscape for publishers, brands, and marketers and creating the greatest opportunities to engage with audiences states Greg Raifman, president of Rubicon Project. And, according to a recent article by eMarketer, advertisers are jumping on board this amazingmobile advertising opportunity. Socintel360 estimates that U.S. native ad spending will rise 46.7% to...

How to Track Website Design Performance
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How to Track Website Design Performance

Long gone are the days when awebsite design can remain static for decades. In fact, leaving your website static for only a few years these days can cause website visitors and search engines to think your website (and practice) are outdated. Competition online is fierce so think of website design as the Darwinian theory “survival of...

Why Businesses are Undergoing a Digital Marketing Transformation
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Why Businesses are Undergoing a Digital Marketing Transformation

According to a new report entitled “The State of Digital Transformation,” 88% of businesses are undergoing a “digital transformation.” Businesses are realizing the importance of creating a unified customer experience and they are doing this via digital marketing. The report released by Brian Solis of Altimeter Groups defines digital transformation as: To focus our initial research,...

Content Marketing Lessons for Success
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Content Marketing Lessons for Success

According to DemandMetric content marketing costs 62% less than traditional marketing while generating three times as many leads. For medical and dental practices that want to get their message heard in a sea of advertisements vying for consumer attention, content marketing is an essential way to boost your reach and generate new leads for your practice. Since content marketing isn’t about...

Does Google Have 85% of Search Traffic?
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Does Google Have 85% of Search Traffic?

Conductor reports that Google now has 85% of search traffic which is 18% more than comScore reports. When crafting online marketing plans, knowing the market share of each search engine can play a vital role. In order to allocate budget properly to ensure maximum ROI, one must know where consumers are turning when conducting searches. Yet comScore...

Why Mobile Marketing Matters for Local Searches
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Why Mobile Marketing Matters for Local Searches

When it comes to searching for local businesses, what devices do consumers prefer? And when it comes to mobile marketing , what devices should you optimize for most and what type of information do local consumers seek out most often? According to a new study conducted by Google in partnership with Ipsos MediaCT and Purchased, U.S. consumers...

How to Sabotage Your Online Marketing Strategy
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How to Sabotage Your Online Marketing Strategy

When it comes to your online marketing strategy, keywords play a major role. The right keywords can lead to huge gains for your business while the wrong keywords can end up causing you to lose a significant amount of your marketing budget. If you don’t want to sabotage your online marketing strategy by focusing on the wrong keywords...

Benefits of Google My Business for Local Business Owners
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Benefits of Google My Business for Local Business Owners

Google My BusinessFor mosts dentists, doctors and other local business owners, trying to stay up-to-date with the latest best practices for getting exposure on Google and for managing business information across Google’s multiple platforms has been a redundant, tedious, time-consuming process. Now Google offers a centralized location to manage business information across search, Maps and...

SMBs Online Marketing Strategy in 2014
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SMBs Online Marketing Strategy in 2014

Local business owners like dentists and doctors are increasingly shifting their marketing budgets to online marketing channels. And in the age of the omnipresent Internet, online marketingis a crucial element to your practice’s ongoing success. While it’s important to know how your practice is allocating your online marketing budget, it’s equally important to know how other local small and medium...