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Is This the Future of Local Online Marketing?
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Is This the Future of Local Online Marketing?

Whether you are a dentist, chiropractor, physician or any other medical practice business owner, employing local online marketing strategies is a must for generating new patients. In 2014, more marketers are conducting small-scale tests with proximity marketing to see if the newest proximity platforms can improve consumer experience and the bottom line. When it comes...

Digital Marketing Ad Spend Grows to $137.53 Billion
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Digital Marketing Ad Spend Grows to $137.53 Billion

Patient experiences are expanding into more channels than ever before, both online and offline. As media channels grow, advertisers are increasingly shifting more of their marketing budgets to digital marketing efforts. With 70% of US households using the Internet when looking for local services such as dentists, family doctors or chiropractors, it makes sense that 66% of...

How Healthcare is Spending Digital Ad Funds
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How Healthcare is Spending Digital Ad Funds

As consumers continue to turn to their smartphones and tablets more often when conducting searches for businesses and services, advertisers not only need to increase their digital ad spending but make sure they focus it where consumers are spending time – on mobile devices. While mobile advertising has a long way to go within the healthcare and...