Pay per click advertising through Google AdWords and other major search engines is a great way to get consumers to your website but what happens after they arrive at your digital doorstep? How do you analyze how well your website does in converting those leads and how do you make intelligent decisions on what aspects...
Jim Banks, Global Head of Biddable Media at Cheapflights, in an interview with Kelsey Jones of Search Engine Journal discusses his best practices and the biggest mistakes he sees when it comes to pay per click advertising. And while Banks heads up a major corporation these best practices and mistakes aren’t limited to major corporations, local...
What a weird way to start a blog, I know, but hear me out before you dismiss what I am about to say. According to Spyfu, a web tool used by thousands of internet marketing companies, these are the top 5 keywords with clicks across the web. We’ve been told that the Internet is made...
For the first time, Microsoft Bingpassed 20% market share on desktop in March according to ComScore. Are you reaching consumers who are utilizing this growing search engine? Even though Google still controls the vast majority of desktop search at 64.4% market share, this uptick in Bingsearch share means that 1 in 5 searches in the US conduct...
For any advertiser running pay per click advertising, whether they be a local dentist or a major corporation like MiillerCoors and AIG, click fraud has always been a major concern but seldom something that was acted upon – until now. According to the Association of National Advertisers (ANA), businesses are losing $6.3 billion a year to so-called “click...
Pay per click advertising is a great way to increase patients for your practice but only if you are driving quality traffic to a compelling landing page. If you’re sending poor quality traffic to a poorly designed landing page your conversion rates will suffer so it’s pretty important to get it right. Unfortunately, all too often,...
Did you know that A/B testing your pay per click advertising and website can help you double, triple or even quadruple conversion rates? A/B testing is a simple way to test changes to your pay per click advertisingcampaign or website to determine which changes yield positive results in the form of new patient leads. To make...
Google has added a new extension feature to AdWords. The new extension, called callout extensions, allows businesses using Google AdWords to add text highlighting information or unique offers about their products or services. This latest ad extension spotlights offers or enticing information to help boost clicks for a given ad. Callout extensions are a great way to draw...
In pay per click advertising, brand abuse tends to be a common method for competitors to try and steal a brand’s visibility and potential customers. While the terminology may not be familiar you’ve most likely witnessed brand abuse without even realizing it. If you have ever clicked on a pay per click ad looking for one business or...
When it comes to articles about Google AdWords elements such as remarketing, Authorship, qualityscore and negative keywords tend to get all of the attention. Yet unless you set up your Google AdWordscampaign up correctly, your campaign will forever be limited. In order to get the most from your Google AdWords campaign it’s essential that the campaign is set-up correctly from...
