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Marketing and Pay Per Click Advertising Strategies from Jim Banks, Global Head of Biddable Media at Cheapflights
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Marketing and Pay Per Click Advertising Strategies from Jim Banks, Global Head of Biddable Media at Cheapflights

Jim Banks, Global Head of Biddable Media at Cheapflights, in an interview with Kelsey Jones of Search Engine Journal discusses his best practices and the biggest mistakes he sees when it comes to pay per click advertising. And while Banks heads up a major corporation these best practices and mistakes aren’t limited to major corporations, local...

Click Fraud in Pay Per Click Advertising
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Click Fraud in Pay Per Click Advertising

For any advertiser running pay per click advertising, whether they be a local dentist or a major corporation like MiillerCoors and AIG, click fraud has always been a major concern but seldom something that was acted upon – until now. According to the Association of National Advertisers (ANA), businesses are losing $6.3 billion a year to so-called “click...

How Google AdWords Protects You from Click Fraud
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How Google AdWords Protects You from Click Fraud

One of the most frequently asked questions by Google AdWords advertisers is “how can I block competitors that might be clicking on my ads?” Google answers this question in one of their recent videos on their Google AdWords video series called Ask AdWords in which they answer questions from advertisers each week. The Google AdWords video below discusses the proactive and...

Google AdWords Now Offers Callout Extensions to Boost Clicks
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Google AdWords Now Offers Callout Extensions to Boost Clicks

Google has added a new extension feature to AdWords. The new extension, called callout extensions, allows businesses using Google AdWords to add text highlighting information or unique offers about their products or services. This latest ad extension spotlights offers or enticing information to help boost clicks for a given ad. Callout extensions are a great way to draw...

7 Tricks for Optimal Google AdWords Set-Up
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7 Tricks for Optimal Google AdWords Set-Up

When it comes to articles about Google AdWords elements such as remarketing, Authorship, qualityscore and negative keywords tend to get all of the attention. Yet unless you set up your Google AdWordscampaign up correctly, your campaign will forever be limited. In order to get the most from your Google AdWords campaign it’s essential that the campaign is set-up correctly from...