Meeting with a dentist in Vienna, VA on Friday, I was asked a question that I am amazed no other dentist had asked before. You see, this practice was a start-up that opened this year in April and they had spent a ton of money marketing the business yet nothing seemed to be working. The...
What a weird way to start a blog, I know, but hear me out before you dismiss what I am about to say. According to Spyfu, a web tool used by thousands of internet marketing companies, these are the top 5 keywords with clicks across the web. We’ve been told that the Internet is made...
What would the life of search marketers look like in the era where creative was king, TV ruled the advertising rule, and Don Draper called (and drank) the shots? Would search engine marketing (SEM), the most widely used form of advertising for local business owners like dentists, doctors and chiropractors, even have a shot? As millions...
Pay per click advertising is a great way to boost brand awareness and, more importantly, generate new patients for your medical or dental practice. But if you’re like most local business owners you face some pay per click advertising challenges such as limited budget, a small staff; and limited time and resources to spend managing a PPC campaign....
If you’re familiar with pay per click advertising then you know the basics: you place a bid which gets you a spot on the page. And that in general higher page positions tend to drive more frequent clicks. So to drive more traffic then you’d need to increase your bid to increase your page position, right? Wrong....
If you’re like most local business owners, then having the time, knowledge, resources and expertise to manage your digital media is a major challenge. According to Local Search Association / Thrive Analytics, 47% of local business owners like medical and dental practice owners say they don’t have enough knowledge or expertise to manage their digital...
Over the last few months, there have been a lot of rumors circulating regarding pay per click advertising – particularly, the data that Google may or may not be continuing to provide advertisers. Starting in 2011, Google began restricting keyword data in Google Analytics showing many search queries as “not provided.” Recently, advertisers started to fear that...
Patient experiences are expanding into more channels than ever before, both online and offline. As media channels grow, advertisers are increasingly shifting more of their marketing budgets to digital marketing efforts. With 70% of US households using the Internet when looking for local services such as dentists, family doctors or chiropractors, it makes sense that 66% of...
“As people search for things on Google, advertisers target those searches, or queries, using keywords. The relationship between queries and keywords is at the heart of search advertising with AdWords ,” says Matt Lawson, Director of Performance Ads Marketing at Google. To help advertisers like dentists, doctors and chiropractors who are runningAdWords on their own, Google has released...
In a recently released infographic, Kenshoo compares the performance ofpay per click advertising and social advertising for Q1 2014 against 2013 data and metrics. The infographic highlights 6 important data points forpay per click advertising and social advertising such as advertiser revenue, spend, click-through rate, impressions, cost-per-click and clicks. Based on the infographic data both pay per click...
