Meeting with a dentist in Vienna, VA on Friday, I was asked a question that I am amazed no other dentist had asked before. You see, this practice was a start-up that opened this year in April and they had spent a ton of money marketing the business yet nothing seemed to be working. The...
Between desktops, smartphones and tablets, consumers are turning to search engines at an ever increasing rate – sometimes even using multiple devices at one time. It’s imperative for local businesses such as medical and dental practices to show up prominently across desktop and mobile devices when consumers are looking for the services and products they...
When looking for health information, 88% of consumers start with search engines. And 77% of patients stated they use search engines prior to booking an appointment. When it comes to getting new patients, visibility on popular search engines like Google, Bing and Yahoo is a must. And while we’d love to say that getting...
If you are not already devoting the majority of your marketing budget to the Internet, now is the time to change your strategy. Traditional marketing doesn’t have the same ROI it used to and a new study by BIA/Kelsey indicates that 97% of consumers go online to research products and services locally. Most of these...
For years marketers have debated on the importance of website URL structure when it comes to enhancing their search engine optimization. From the number of subdirectories to the placement of keywords in the URL structure, marketers have tried numerous techniques to optimize their website URL structure to boost their organic rankings on search engines like...
When conducting searches online you may have seen differences in the search engine results in the form of reviews, prices, product availability and other such details showing more frequently. These results are no coincidence. They are a result of more sites implementing structured data markup which search engines use to provide rich snippets such as...
If there is one thing that is consistent when it comes to search engine optimization, it’s that it is always changing. What used to be best practices today are the same things that will get you penalized tomorrow. For local business owners like dentists and doctors it’s imperative to have a solid organic presence on the...
If you were to ask consumers which search engine has the lion’s share of the market when it comes to consumer search, there’s no question that Google would be the number one answer. But do you know just how large the percentage of traffic that comes from Google AdWords and Google organic results? According to one source, Google accounts for over 90% of...
Google to Start Charging For Organic Placements Owning the first page of Google is now going to get a lot easier. Just like AdWords, Google AdOrganic allows you to simply pay to rank where you want, for the keywords you want to show up for. Want to take that top organic spot from your competitor?...
Internet is only getting smarter. Growing intelligence and insights provides increasingly relevant results for consumers searching, surfing and socializing online. And semantic search forces businesses to go back to the question: “what do users want.” Semantic search seeks to improve search result accuracy by having a better understanding of searcher intent and the contextual meaning...
