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How to Promote Your Business Event with Social Media
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How to Promote Your Business Event with Social Media

Do you find that events for your practice don’t get the attendance numbers you’d like? Wish you could get a full-house of existing and new patients to attend the event and schedule additional treatments at your medical or dental practice? Promote your event with social media. Boost engagement and attendance at your business event without a...

How Practices are Using Social Media in 2015
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How Practices are Using Social Media in 2015

Only 53% of small businesses like dental and medical practices utilize social media and of the 47% who do not use social media, 25% say they are unlikely to use it in the future according to a survey conducted by research firm Clutch. The report that was conducted in February 2015 asked 354 small business owners or managers...

Use Visuals to Boost Your Social Media Results
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Use Visuals to Boost Your Social Media Results

Do you know what type of posts get 53% more likes on Facebook and double the retweets on Twitter? Visual posts. Effective visuals should be a big part of your social media strategy as it is one of the most effective ways to communicate. Visuals captivate audiences far more effectively than text alone so if you want...

Business Owners Guide to Facebook Advertising
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Business Owners Guide to Facebook Advertising

With more than 1.4 billion people using Facebook, over 900 million visits every day and organic reach for Facebook business pages dwindling, Facebook advertising offers a fantastic opportunity for business owners to get in front of their target audience. But with the investment of time and money, there’s not much room for oversight with Facebook advertising. When setting...

Facebook Marketing Tactics that Work
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Facebook Marketing Tactics that Work

Are you feeling challenged by your Facebook marketing right now? Well, you are not alone. As news feeds become increasingly crowded and Facebook’s algorithm updates make it increasingly harder for brands to reach their audience organically, a lot of brands are responding by posting more content to Instagram according to research firm L2. But even with the...

Instagram Proves a Valuable Resource for Marketers Targeting This Age Group
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Instagram Proves a Valuable Resource for Marketers Targeting This Age Group

As the second most popular social media platform among US teen Internet users, Instagram offers plenty of room for adoption among companies looking to target teens. Instagram, with 52% usage, falls just behind Facebook which came in first at 71% based on recent research by GfK for Pew Research Center. According to the demographic profile of US teen Instagram users...

North American Advertisers Spending Most on Social Media Marketing
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North American Advertisers Spending Most on Social Media Marketing

Advertisers worldwide will spend $23.68 billion on social media marketing in 2015 with the US leading the way with an estimated $10.10 billion insocial media paid spend. By 2017, social media marketing spend will reach an estimated $35.98 billion which represents 16% of all digital ad spending globally. And, unsurprisingly, Facebook dominates the social media marketing landscape...

LinkedIn Social Go-To Site for B2Bs
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LinkedIn Social Go-To Site for B2Bs

When it comes to product launches, LinkedIn is the go-to website for business-to-business (B2B) marketers. Living up to its B2B reputation, according to recent research, 8 out of 10 B2B marketers now use LinkedIn when it comes to launching new products. According to new research by Regalix in March 2015, the leading social media sites used by B2B marketers...