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Get More Millennial Patients with Twitter
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Get More Millennial Patients with Twitter

With 284 million active monthly users, Twitter represents a powerful opportunity for dental and medical practices, especially those who are seeking new patients in the millennial demographic (those born between 1977 and 1993). For medical and dental practice owners, Twitter is a simple, effective and affordable customer service tool and way to find new patients....

7 Ways to Get the Most from Twitter
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7 Ways to Get the Most from Twitter

Many local dental and medical practice owners want to take advantage of the tremendous benefits that social media has to offer but aren’t sure if their investment in social media platforms like Twitter will yield the desired results. Twitter can be a great way to generate new patients for your practice but if you want to see...

Does Social Media Marketing Increase New Patients?
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Does Social Media Marketing Increase New Patients?

Local dental and medical practices are increasingly tying insocial media marketing to their digital marketing strategy mix. In fact, eMarketer estimates that social revenue will hit $6.6 billion in the U.S. this year. While it’s pretty clear that marketers are jumping on the social media marketingbandwagon what isn’t as clear is how lucrative these sites including Facebook,...

Use Twitter Analytics to Get More New Patients
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Use Twitter Analytics to Get More New Patients

Do you use Twitter to boost awareness about your practice and generate new patients? Are you struggling to track the engagement and performance of your Twitter account? If so, you’re like most marketers who use Twitter. Now, with Twitter Analytics you’ll be able to measure and boost your performance on Twitter. In July, Twitter announced a new analytics dashboard for their platform. However, initially this...

How to Not Fail with Social Media Metrics
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How to Not Fail with Social Media Metrics

When it comes to social media metrics, most marketers make the mistake of going to one of two extremes: giving every metric too much value or not giving value to any metric. Both perspectives are dangerous when it comes to analyzing social media efforts as they easily enable one to be swayed by misleading data. If you...

The SMBs Guide to Twitter Marketing
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The SMBs Guide to Twitter Marketing

With over 190 million unique site visitors every month and close to 650 million registered users, Twitter should be included as part of every medical and dental practice owners’ arsenal of social media marketing. Yet many healthcare practice owners simply aren’t well versed in how to leverage Twitter effectively for their business. Truth be told, even healthcare...

Top 5 Social Media Outlets for Medical and Dental Practices
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Top 5 Social Media Outlets for Medical and Dental Practices

It probably comes at no shock that social media marketing should be a key component to your online marketing strategy. In fact, 87% of small businesses claim that social media helped their business. And 8 out of 10 Internet users are reached by social media and blog sites so it is certainly difficult to claim no benefit from social media marketing....

4 Tips to Improve Twitter ROI
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4 Tips to Improve Twitter ROI

With over 190 million unique visitors per month, 58 million tweets sent daily, and arguably the second most popular social media network in the world, Twitter is a social media powerhouse and an ideal place for local medical practice owners to create meaningful relationships with patients. Whether you are using Twitter or not to promote your medical practice, most...

Spice Up Your Social Media Marketing with Tips from 10 Successful Brands
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Spice Up Your Social Media Marketing with Tips from 10 Successful Brands

For companies at local, national and global levels, social media marketinghas become a necessary resource for increasing online visibility and connecting with consumers. As of September 2013, 73% of adults online were on social networks. Because social media networks are free and continue to increase in active users, it is an ideal place for marketing a...

Is Your Business Losing Visibility on Facebook?
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Is Your Business Losing Visibility on Facebook?

By now, you probably know the importance of social media marketing for your medical practice. But are you keeping up-to-date on the latest trends and changes in social media marketing? Staying abreast of the trends and most recent changes in social mediahelps you market your medical practice more effectively and stay ahead of your competition. Recently, if you are utilizing Facebook as...