Meeting with a dentist in Vienna, VA on Friday, I was asked a question that I am amazed no other dentist had asked before. You see, this practice was a start-up that opened this year in April and they had spent a ton of money marketing the business yet nothing seemed to be working. The...
Whether you are marketing online or offline, odds are your potential patients are going to check out your website before scheduling their new patient appointment which makes your website an integral part of your marketing. According to a January 2015 study by Thrive Analytics, websites boost customer engagement for local businesses and many local businesses...
If you don’t believe your website and landing pages for your search engine marketing campaigns aren’t a salesperson for your practice, think again. Your website design plays a major role in turning website visitors into leads and eventually new patients for your dental, medical or chiropractic practice. Increasing conversions ranked as the most important objective...
“Small businesses need to stay on top of digital if they want to keep clients – and themselves – happy,” states eMarketer. Only 30% of small-business owners say they are satisfied with the volume of new clients they got online according to a November 2014 poll by vCita. And 6.9% of the respondents said they...
Over 97% of consumers search online for products and services and you can bet that when looking for local businesses they are making purchase decisions based on your website. Your website design must be well thought out, inform and engage existing and potential patients, and, most importantly, convert. The key to improving conversions from your website: remove confusion. Don’t...
Have you ever wondered if you needed a mobile website for your medical or dental practice? According to Google, you do. Google recognizes that consumers no longer need a desktop to surf the Internet yet many business owners still keep outdated websites with content, images and navigation structures that just don’t work well on mobile...
Long gone are the days when awebsite design can remain static for decades. In fact, leaving your website static for only a few years these days can cause website visitors and search engines to think your website (and practice) are outdated. Competition online is fierce so think of website design as the Darwinian theory “survival of...
In 2014, smartphone users worldwide will total 1.75 billion which means that having a mobile website is fundamental in maximizing your marketing budget. In order to get the most from your mobile website it’s important to think of mobile user behavior independently from desktop site behavior. Use the 7 tips below to create a user friendlymobile website. 1. Have Clear...
While an aesthetically pleasing website is nice, you also want a website that is going to succeed indriving new patients to your practice. Too often, SEO is an afterthought when it comes to website design and yet SEO is one of the most powerful ways to drive potential new patients to your website. If you are thinking...
While SMBs are claiming to increase website design spend in 2014, only 59% of U.S. SMBs even have websites to begin with. While that is up from 54% in Q2 of 2011, 41% is still a large percentage of SMBs who don’t even have a website to promote their business online. Out of this 59%, do you...
