There’s no denying that Yelp has become a bona fide juggernaut, perhaps even second to Google, when it comes to the online success for local businesses. It has become one of the go-to sources for consumers searching for local businesses or, at the very least, reviews of local businesses. In fact, every month there are 139 million...
Category: Yelp
Post
Is Increased Mobile Ad Spending Helping Yelp?
According to a recent article by eMarketer, US local mobile ad spending will reach $6.58 billion in 2015. And with good reason. Over 171.5 million people in the US own smartphones and it is becoming their go-to tool of choice especially when looking for local businesses. The smartphone has quickly become a staple of everyday life for...