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What You Need to Know About Yelp as a Local Business Owner
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What You Need to Know About Yelp as a Local Business Owner

There’s no denying that Yelp has become a bona fide juggernaut, perhaps even second to Google, when it comes to the online success for local businesses. It has become one of the go-to sources for consumers searching for local businesses or, at the very least, reviews of local businesses. In fact, every month there are 139 million...

Is Increased Mobile Ad Spending Helping Yelp?
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Is Increased Mobile Ad Spending Helping Yelp?

According to a recent article by eMarketer, US local mobile ad spending will reach $6.58 billion in 2015. And with good reason. Over 171.5 million people in the US own smartphones and it is becoming their go-to tool of choice especially when looking for local businesses. The smartphone has quickly become a staple of everyday life for...