Do You Face the Same Top Challenge as Most Medical Offices?

Do You Face the Same Top Challenge as Most Medical Offices?

Managing your own medical practice is no easy feat. There are plenty of challenges that medical professionals face when they operate their own practice such as government regulations; hiring and retaining qualified staff members; and financial stability and cash flow. Yet the biggest challenge most doctors and medical offices face is how to get more patients .

According to recent data released from Gallup and Wells Fargo’s Q1 2014 Business Index, the top challenge that local business owners face, regardless of their industry, is attracting customers, targeting business opportunities and finding new business. Whether you are a dentist,chiropractor or general family doctor, finding a way to get new patientsto your practice is no easy task but imperative to your businesses success.

top challenges business owners face

The goal for any medical practice is to increase revenues by getting and retaining new patients. But knowing where to start, in order to achieve this goal may seem like an insurmontable hurdle. Huzzah Media concludes that the best methods to get new patients is through referrals and advertising.

Twenty years ago, referrals typically came from close friends and family. Today, referrals can come from close friends and family or individuals we have never met via online reviews. As a business owner, it is imperative to generate positive referrals for your practice online. In fact, 88% of consumers say they read online reviews about a local business in 2013 before deciding who to do business with. Doctors and dentists came in only behind restaurants as the top local business type consumers review. In order to grow revenue and get new patients, make sure your practice has a positive reputation online. Ask your existing patients to provide you with honest feedback on your website as well as Yelp, Google+ Local, and Facebook.

While referrals are a powerful way to get new patients, don’t overlook the impressive ability that the right advertising strategy can have on generating new patients. When it comes to advertising, there are a lot of mediums to choose from. To get the best return on your advertising investment, leverage an advertising strategy that focuses on getting directly in front of consumers seeking your services. An online strategy combining pay per click, retargeting, social media marketing and search engine optimization maximizes your advertising budget by focusing on only local consumers who need your services. Traditional advertising mediums such as television, print and radio can be effective solutions to boost awareness about your practice but may not yield as high of a direct return on investment since broadcast your business to all consumers within a targeted area.

Getting new patients for your practice doesn’t have to be your top challenge as a business owner. Leveraging the power of referrals and advertising mediums that put you directly in front of local conusmers who are in need of service can help you meet those new patient acquisition goals.

What referral and advertising strategies have you found most effective for getting new patients?

About Alan Moore: Alan started his career in 1999 as an Marketing Consultant and is the owner of Over the years, he has migrated his focus of expertise to everything digital. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $3,600,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call to schedule a Free Online Marketing Consultation for your practice.

To read more of the article that inspired this blog, please visit: