It’s no secret that organic reach for businesses on Facebook has been plummeting with brand posts becoming less and less visible on fans News Feeds. As a result, businesses are getting fewer interactions (clicks, likes, comments, and shares) on Facebook which is making it increasingly difficult for businesses to get results from their Facebook marketing.
According to data from EdgeRank Checker, the typical business Facebook page has a current organic reach of 6.51%. In February 2012, organic reach for business pages was 16% and in September 2013 organic reach had dropped to 12.6%. Since last year it has already been cut in half and Valleywag indicates that organic reach will drop to as little as 1-2%.
Organic reach with Facebook marketing in 2014 is no longer what it was 3-4 years ago. In the past, the free distribution of content on Facebook was an effective way to build awareness for your business and connect with consumers online. Facebook claims the decline in organic reach is due to more businesses having pages on Facebook and consumers liking more pages on Facebook which increases competition on the News Feed. Furthermore, Facebook also states that the News Feed algorithm is designed to show each person on Facebook the content that is most relevant to them based upon thousands of factors that are relative to each individual on Facebook.
Fortunately, there are still ways for businesses to effectively utilizeFacebook marketing. Instead of focusing on organic reach, Facebook asks businesses to rethink their Facebook marketing strategy and focus on increasing visibility via paid advertising. Facebook now offers advertisers the ability to get exposure on the right-hand side of the page as well as within the News Feed. Paid advertising is one way to alter your Facebook marketing strategy to combat the increasing decline of organic reach.
Just as Facebook continues to evolve, businesses must also evolve theirFacebook marketing strategy in order to reach consumers. No marketing strategy works forever and businesses must be willing to adapt in order to continually achieve success with their Facebook marketing.
About Alan Moore: Alan started his career in 1999 as an Marketing Consultant and is the owner of www.ExtraPatients.com. Over the years, he has migrated his focus of expertise to everything digital. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $3,600,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call to schedule a Free Online Marketing Consultation for your practice.
To read more of the article that inspired this blog, please visit:http://www.webpronews.com/more-stats-on-the-facebook-organic-reach-decline-2014-04