I hear from docs all the time how confusing Facebook is but they all know they need to be there.
We offer a fully turnkey program around Facebook advertising and have managed thousands of campaigns. That experience assures you that we are not trying to figure things out on your dime. We already know what strategies WORK for practices just like yours.
Learn more about the 4 types of Facebook social ads down below.
4 Strategies – 4 Different Goals
STAY TOP OF MIND with Retargeting
* Optimized to drive previous site visitors back to your website
* Lookalike audience will expand reach and lower cost, since typically web traffic is on the lower side
* Typically strong CTR averaging above 1.25%
* Reinforces offering to user to increase conversion
BRANDING with Local Awareness
* Can help drive in area foot traffic, and phone calls, but not primary goal
* Typically high impressions /low CTR
TRAFFIC TO YOUR SITE with Website Clicks
* Optimized to drive traffic to your website
* Good for businesses that have a longer sales cycle, people need to learn more, website is optimized to convert
* Typically strong CTR averaging above 1%
* Ensure ad creative is focused on whatever call to action or outcome desired on related landing page
MORE QUALIFIED BUYERS with Lead Ads
* Optimized to leads directly from ad form fills
* CPM’s will be higher, and not the right metric for success.
* CPL, CTR, and CPC are better indications
* Typically strong CTR averaging above 1.5%
BUY ONE MONTH, GET ONE FREE.
This Facebook promotion ends on 3/31/17, so call us today to discuss.
For as little at $150 a month, you can take Facebook for a test drive and see if this should be part of your digital plan moving forward.
443.276.4700 x104 office
Give us a call today!