There’s no questioning that Facebook is the dominant player when it comes to social media but do you know how many of their active users access their accounts daily from their mobile devices?
According to a recent article by eMarketer, Facebook is closing in on 1 billion mobile users worldwide and, as a result, nearly three-quarters of their total advertising revenue will come from mobile in 2015. Over 70% of Facebook users globally will be mobile in 2015 with almost 1 billion accessingFacebook via a mobile device at least once a month. By 2018, more than three-quarters ofFacebook users will access the platform via mobile phones on a regular basis.
Over the past 12 months, mobile has been the key driver in terms of advertising growth for Facebook. In fact, in 2014 mobile ads
accounted for 73% of Facebook’s advertising revenue totaling $10.9 billion. Debra Aho Williamson, principal analyst at eMarketer, believes Facebook’s mobile ad revenue has experienced such monumental growth is due to “the Facebook experience is basically the same across devices, advertisers don’t have to reinvent the wheel to place mobile advertising. As Facebook’s user base shifts even more heavily toward mobile, it is well positioned to see increasing ad revenues from this channel.”
So why does this matter for your business?
In 2015, the US market will remain the largest market for mobile phone Facebook users. Nearly 80% of US Facebookusers, about 123.1 million people, will access Facebook regularly via mobile devices. You can take advantage of this growth in mobile users either by investing in mobile advertising for your medical or dental practice on Facebook or post informative and engaging content directly from your Facebook business page.
Based on feedback from Facebook users, Facebook has recently stated that in an effort to improve the platform, they will focus on showcasing more stories from friends and Pages they care about and less promotional content in the Newsfeed. Avoid your posts being “too promotional” by refraining from posting too much content focused on:
- Posts that solely push people to buy a product or install an app
- Posts that encourage people to enter promotions or contents with no real context
- Posts that reuse the same content from ads
Facebook users do not favor these types of posts and Facebook has claimed that these posts will receive less organic distribution than informative posts. Take advantage of the surge in mobile usage on Facebook by investing in mobile ads on Facebook or increasing the amount of informative posts from your Facebook page.
About Alan Moore: Alan started his career in 1999 as an Marketing Consultant and is the owner of www.ExtraPatients.com. Over the years, he has migrated his focus of expertise to everything digital. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $3,600,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call to schedule a Free Online Marketing Consultation for your practice.
To read more of the article that inspired this blog, please visit:http://www.emarketer.com/Article/Facebook-Closes-on-1-Billion-Mobile-Users-Worldwide/1011881/1