According to a new study released by eMarketer, the Internet is expected to hit 3 billion users in 2015 which means 42.4% of the entire world’s population will have Internet access. Nearly half the world will have regular Internet access by 2018 predicts eMarketer.
For the first time, the Internet will reach more than 2 in 5 people. “Inexpensive mobile phones and mobile broadband connections are driving internet access and usage in countries where fixed internet has been out of reach for consumers, whether that’s due to lack of infrastructure or affordability,” said Monica Peart, senior forecasting analyst at eMarketer. “While highly developed markets are nearly saturated in terms of internet users, there’s significant room for growth in emerging ones; for example, India and Indonesia will both see double-digit growth in each year between now and 2018.”
While growth is relatively stable in the U.S., the fact that almost half the world’s population is connected to the Internet means that businesses can no longer overlook the value in Internet marketing.
With mobile phones become increasingly popular and increasingly utilized to search for businesses, both locally and globally, having a strong presence online is imperative for business success especially for local businesses. As we reach a milestone where half of the world’s population will have access to the Internet it’s important to a strong Internet marketing strategy in place.
About Alan Moore: Alan started his career in 1999 as an Marketing Consultant and is the owner of www.ExtraPatients.com. Over the years, he has migrated his focus of expertise to everything digital. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $3,600,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call to schedule a Free Online Marketing Consultation for your practice.
To read more of the article that inspired this blog, please visit:http://www.emarketer.com/Article/Internet-Hit-3-Billion-Users-2015/1011602/1