When it comes to product launches, LinkedIn is the go-to website for business-to-business (B2B) marketers. Living up to its B2B reputation, according to recent research, 8 out of 10 B2B marketers now use LinkedIn when it comes to launching new products.
According to new research by Regalix in March 2015, the leading social media sites used by B2B marketers worldwide for product launches are:
- LinkedIn 81%
- Twitter 71%
- Facebook 54%
- YouTube 54%
- Google+ 17%
- Slideshare 17%
In addition to being the most popular social site for product launches,LinkedIn, based on 2014 research by the Content Marketing Institute (CMI) and MarketingProfs, ranked as the most-used social media site for distributing content among B2B marketers in North America. It was so popular it ranked at 94%. And based on the research data, this usage was well deserved as it was also the most effective platform for distributing content.
Data from November 2014 by Webmarketing123 proved the effectiveness of this platform in terms of generating revenue for the company. When asked about social networks had generated revenues for their business, US B2B marketers were most likely to cite LinkedIn at 37% with Twitter cited second. However, only 14% of business-to-consumer marketers cited LinkedIn as generating revenues for their business versus 56% citing Facebook as a good source for generating revenues which was the number one source among this group.
Despite the lack of revenue growth reported by B2C marketers, eMarketer estimated that LinkedIn‘s US digital ad earnings and job listings will rise 18% in 2015 to reach $530 million. Fueled by mobile and sponsored updates advertisement growth, LinkedIn is continuing rise at a healthy pace.
About Alan Moore: Alan started his career in 1999 as an Marketing Consultant and is the owner of www.ExtraPatients.com. Over the years, he has migrated his focus of expertise to everything digital. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $3,600,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call to schedule a Free Online Marketing Consultation for your practice.
To read more of the article that inspired this blog, please visit:http://www.emarketer.com/Article/Going-Market-LinkedIn-B2Bs-Social-Go-To/1012418