It is estimated that there are between 72-80 million in the demographic segment known as millennials, those born between 1977 and 1993. And a recent 2015 study conducted by Harris Poll for Salesforce.com uncovered that U.S. millennials want to use various digital methods throughout their healthcare experience.
It’s no shock that this generation prefers to use technology given that they grew up in the digital age, are glued to their smartphones (83% actually sleep with their smartphone next to them) and believe that technology makes their life easier.
With this preference for utilizing technology, this generation is also going to be the first to use their smartphone to hop onto the information abyss of Google whenever they are struck by an illness. For medical and dental providers, this offers tremendous online marketing opportunities.
For instance, millennials revealed that the Internet played a major role in managing doctor appointments long before they stepped into a waiting room. Over three-quarters used online reviews from other patients as criterion when selecting a medical or dental practice. Additionally, 74% looked for an opportunity to make the entire appointment process easier such as the ability to book appointments and pay online.
But millennials aren’t only interested in using technology to find a new medical or dental practice and book an appointment, they prefer a continued use of technology at the practice. According to the study, U.S. millennials are most interested in using the following health technologies:
- 74% want their doctor to use mobile devices during appointments to share information
- 71% would like mobile apps to actively manage well-being for preventive care, review health records or to schedule appointments
- 63% would like the ability to proactively provide health data to their doctor via Wifi or wearable devices so they can actively monitor their wellbeing
- 60% would like the option to use telehealth technology like video chats to bypass the need for in-office appointments
Millennials’ desire to incorporate technology into their health management will only continue. For instance, 63% of millennials said they’d like to provide their physicians with health data via wearable devices. Given the surge in sales for wearable health devices like Fitbit and Vivofit, it’s clear that consumers are becoming more interested in tracking health and fitness. Medical practices who incorporate new technological developments such as finding ways to integrate with wearable devices will certainly jump ahead of their competition.
With 72-80 million millennials, there is certainly a huge opportunity with this demographic segment for healthcare providers. In fact, according to a 2014 study by Truven Health Analytics and NPR found that millennials were the least likely to have a physician. If you’re looking to generate more new patients in this demographic, then it’s essential to have a strong online marketing strategy and incorporate new technology into your practice.
About Alan Moore: Alan started his career in 1999 as an Marketing Consultant and is the owner of www.ExtraPatients.com. Over the years, he has migrated his focus of expertise to everything digital. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $3,600,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call to schedule a Free Online Marketing Consultation for your practice.
To read more of the article that inspired this blog, please visit:http://www.emarketer.com/Article/How-Digital-Do-Millennials-Want-Their-Doctors/1012095/1