Will 2015 be “The Year of Mobile?”
While it remains to be seen if 2015 will officially get the title, it is looking promising. With 58% of American adults now using a smartphone on a daily basis, according to Pew Research, and spending almost 3 hours a day on their mobile devices (based on a GeekWire report), there’s no question that mobile usage is on the rise. As mobile usage increases, it’s important to know how mobile marketing can help you boost new patients for your medical or dental practice.
Now is the time to take advantage of mobile marketing opportunities. eMarketer estimates that US mobile ad spending (this includes display, search, messaging-based and other ad formats like email) will increase 50% in 2015 to reach a total of $28.48 billion. By 2018, eMarketer predicts that mobile ad spend will reach $58.78 billion accounting for 70.9% of digital ad dollars.
But what are marketers considering when it comes to mobile ad revenue measurement. 93% of US digital marketers polled in 2014 said they treated smartphone ad revenue as mobile while only 78% treated tablet ad revenues as mobile. These numbers illustrate a 10% increase in mobile ad revenue for smartphones compared to 2012 but only a 5% increase for tablets compared to 2012 data.
Mobile Internet usage is quickly outpacing desktop usage and it continues to revolutionize the way that consumers are getting information about healthcare services. “Nearly 80 percent of local searches on mobile devices turned into purchases,” according to the comScore report, with about 76% of those purchases happening on the same day the user performed their local search. If you want to get new patients, mobile marketing is a key way to achieve that goal.
Get ahead of your competition when it comes to mobile marketing by following the 3 tips below.
- Claim and optimize your business listings especially your Google+ Local listing.
- Build a positive reputation online, particularly on Google+ and Yelp, to ensure potential patients using mobile devices see great things about your practice.
- Invest in a mobile-friendly, responsive design website that includes functionality such as click-to-call as well as prominently featuring essential information such as practice hours, location and main services.
Even if 2015 isn’t officially “The Year of Mobile,” you can make it the “Year of Mobile” for your practice by investing in solid mobile marketing strategy.
About Alan Moore: Alan started his career in 1999 as an Marketing Consultant and is the owner of www.ExtraPatients.com. Over the years, he has migrated his focus of expertise to everything digital. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $3,600,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call to schedule a Free Online Marketing Consultation for your practice.
To read more of the article that inspired this blog, please visit:http://www.emarketer.com/Article/Its-2015-What-Mobile-Mean-Now/1012065/1