With over 1.2 billion unique users per month, Google offers an amazing marketing opportunity for medical and dental professionals. Google has made it even easier for you to get your practice easily found by existing and potential patients with Google My Business.
Google My Business isn’t a revolutionary new product by Google but rather a streamlined dashboard that provides access to existing Google products in one place. By claiming, updating and managing Google My Business for your practice you’ll be able to connect directly with patients through search, maps and Google+.
First, remember that your Google Local business page is much like any other location-based listing (such as Yelp, Bing, Foursquare). These pages can receive reviews and appear prominently in local search results. To claim your page, requires verification (via phone or mailed postcard) which validates the authority of the page’s information.
The more robust information you include on your page, the better results. At the very least, make sure to provide a detailed description of the practice, your services, what sets you apart and your hours of operation. To get the best results, upload photos, regularly post new content and solicit reviews from happy patients.
The problem many practices run into is the algorithm that prevents the creation of duplicate listings. While this is beneficial as it prevents spammers from creating bad listings, it poses a problem for medical and dental practices with multiple practitioners at one location.
Below are options for creating a Google Local page whether you are a sole practitioner or whether you have many public facing practitioners.
If you are a sole medical or dental practitioner, you only need a single page to represent both you and the practice. Best practice for labeling this type of Google Local page is in the following format: [practice name]: [practitioner name] or Baltimore Vascular-Laser Center: Dr. Greystone.
If there are multiple practitioners at your practice there are two options for setting up a Google Local page. First, you can have a sole page for the practice and incorporate practitioner names within the description section on the page or you can create single local page for the practice and then a local page for each practitioner.
To make sure the individual practitioner pages don’t get flagged as duplicate listings, make sure that the business or practice name is not located on the individual practitioner pages at all. Google does have category-based exceptions for medical and legal industries but it will remove pages that don’t follow specific guidelines. Pages with the same name, address and phone number are considered duplicates regardless of category.
Label individual practitioner pages as:
David J. Smith, MD
Not: Lexington Plastic Surgery: David J. Smith, MD
Take advantage of great, free marketing opportunity Google provides through Google My Business. Just make sure to abide by medical and dental best practices to ensure listings don’t get flagged and to ensure you’re getting the most new patients from your listing.
About Alan Moore: Alan started his career in 1999 as an Marketing Consultant and is the owner of www.ExtraPatients.com. Over the years, he has migrated his focus of expertise to everything digital. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $3,600,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call to schedule a Free Online Marketing Consultation for your practice.
To read more of the article that inspired this blog, please visit:http://searchengineland.com/how-to-get-google-my-business-right-for-your-medical-practice-practitioners-212768