The average human attention span is now shorter than a goldfish. In fact it is shorter now by an entire second compared to 2012 when our attention spans were actually 12 seconds, about 3 seconds longer than a goldfish. So how can you boost your content marketing strategy when you only have a total of 8 seconds to grab someone’s attention? Through visual images and storytelling.
Supercharge your content marketing by combining two elements that our brains are hardwired to react to. According to science, human brains are wired to love pictures and stories. Almost half of our brain is involved in processing and it only takes about 1/10 th of a second to interpret visuals. Additionally, our brains love stories and we’re naturally compelled to organize information into a narrative. Incorporate both to multiply yourcontent marketing results.
Did you know?
- Social media posts with images receive 180% greater engagement
- Tweets with images receive 150% more retweets
- Viewers are 85% more likely to purchase a product after watching a product or video
- Images make up 93% of the most engaging posts on Facebook (up from 83% in 2012)
- Articles that contain images get 94% more views than articles without
- Blogs that integrate video attract 300% more inbound links
- Video is 53% times more likely to generate a first page ranking on Google
Plus, visual elements also help your audience retain your content longer. Furthermore, search engines now rank content based on social engagement which makes it even more important to boost the engagement your content generates.
Start by adding more visuals to your content marketing. These include:
- Standalone images
- Audience-generated photos
When incorporating these visuals, make sure to boost their benefits by making it easy for fans to socially share them and by linking your images to conversion-friendly pages like a form submit page or relevant page on your website that provides additional information needed to get someone to take action.
About Alan Moore: Alan started his career in 1999 as a Marketing Consultant and is the owner of www.ExtraPatients.com. Over the years, he has migrated his focus of expertise to everything digital. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $4,200,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call to schedule a Free Online Marketing Consultation for your practice.
To read more of the article that inspired this blog, please visit:http://www.marketingprofs.com/chirp/2015/28123/how-to-supercharge-your-marketing-with-visual-storytelling-infographic