Do you look at marketing as a necessary evil to doing business? Do you think of it only as something that spends your money instead of helping you grow revenue?
If you said “yes” to these questions you are certainly not alone; however, you are missing out on a big opportunity with this type of mindset. Buyers have adapted and, in result, so has marketing. Buyers are Internet-savvy, self-educated, and likely to know exactly what they want and need prior to ever contacting your business. Marketing can help your team adapt to be on equal footing with your customers and ultimately grow revenue for your business.
CHANGE YOUR THINKING
You can’t expect marketing to help you grow revenue if you still think of it as a cost center. First you must bring about a shift in your thinking. If you continue to think about marketing as a cost center it will continue to be just that. Not only does marketing help you grow revenue but it also provides a wealth of data about your customers that you can use to continually refine your marketing to generate better results.
EDUCATE YOUR TEAM
Any member of your team who works with your customer is part of your sales team. Utilize the data from your marketing strategies to educate your team members so they are at the very least as educated as your buyers. As a result, when customers come in or speak to anyone on your team they are equipped to answer any questions and help you generate more new customers and/or additional revenue from existing customers.
Marketing can have a big impact on helping you grow revenue but only if you allow it. By changing your mindset and educating your team you can start to make your marketing a key asset in revenue generation.
About Alan Moore: Alan started his career in 1999 as a Marketing Consultant and is the owner of www.ExtraPatients.com. Over the years, he has migrated his focus of expertise to everything digital. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $3,600,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call to schedule a Free Online Marketing Consultation for your practice.
To read more of the article that inspired this blog, please visit:http://www.marketingprofs.com/articles/2015/28155/how-marketing-can-contribute-to-revenue-generation-infographic