Online and mobile health tools are a popular trend among health-conscious consumers. And they aren’t only helping consumers keep track of their health, they are enabling doctors to bridge patient-doctor gaps according to recent research. According to Research Now, 56.6% of US adult mobile app users shared their tracked health information with the doctors. Additionally, 14.2% provided this data to other healthcare professionals.
As more consumers join the growing trend of mobile health tool users, savvy doctorscan gather additional and informative information from their patients that they did not have prior to these health tools.
Currently, US smartphone health app users are tracking the following:
- 60% to record daily workouts/activity
- 53% to motivate me to exercise
- 49% to record food/calorie intake
- 42% to monitor weight loss
- 30% to monitor an existing health condition
- 29% to remind me to take medication
- 24% to help me reduce stress
- 21% to monitor my sleep
- 11% to help me quit a bad habit
- 7% to monitor my child’s health condition
All of this data can be extremely useful for doctors when assessing a patients overall health. Based on polling by Kelton Research (KR) and Mokovsky Health in January 2015, 28% of US internet users said they would use mobile apps to communicate with doctors and 27% would store questions about their condition for future visits. Harris Poll, in a study conducted in December 2014 for A&D Medical, found that one-fifth of US internet users would use connected health devices to allow their doctor to be “in the know” regarding their health and a similar percentage said they would allow their doctor to monitor their health 24/7 if necessary.
Additionally, the wearable fitness devices are another way online doctors can collect additional patient information and based on another study US internet users are willing to share this data with their healthcare professionals. And over 50% of wearable device owners only take their devices off at night.
So how often do patients wear their wearable health trackers?
According to a January 2015 study, US wearable health tracker owners wear their devices at the following frequencies.
- 33.2% always
- 24.6% during the day – take off at night
- 24.6% only when exercising
- 2.4% only at night while sleeping
- 12.1% occasionally
- 3.2% never
With such frequent usage, these wearable devices are ripe with data about their daily lives, habits and how healthy they are. For savvy online doctors, taking advantage of such information could result in better patient experience and satisfaction as well as a competitive edge over other physicians who are not taking advantage of this additional information that is readily available from health-conscious patients.
About Alan Moore: Alan started his career in 1999 as an Marketing Consultant and is the owner of www.ExtraPatients.com. Over the years, he has migrated his focus of expertise to everything digital. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $3,600,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call to schedule a Free Online Marketing Consultation for your practice.
To read more of the article that inspired this blog, please visit:http://www.emarketer.com/Article/Mobile-Health-Tools-Keep-Patients-Doctors-Sync/1012331