Whether you are a doctor or dentist, odds are patients have come into your practice with a self-diagnose thanks to sites like Google and WebMD. However, given that information across a vast majority of search engine results and health-related sites isn’t policed, finding authentic, quality information has proven difficult.
Google is offering a solution – “ Doctor Google” (as we’re calling it).
For individuals looking for common health conditions and information on specific diseases, Google will begin showing search results with basic medical data that has been cross-checked by medical doctors at Google and the Mayo Clinic. These easily-digestible data pieces will serve up key information about query such as symptoms, treatments and basic details such as commonality and whether or not it is contagious.
These results will be located to the right-side of paid and organic results on desktops, this section is also known as Google’s Knowledge Graph, and at the top of the page on mobile devices. These bite-size information pieces could easily fit on wearable devices which can be incredibly valuable.
“We worked with a team of medical doctors (led by our own Dr. Kapil Parakh, M.D., MPH, Ph.D.) to carefully compile, curate, and review this information,” Google product manager Prem Ramaswam wrote in a post. “All of the gathered facts represent real-life clinical knowledge from these doctors and high-quality medical sources across the web, and the information has been checked by medical doctors at Google and the Mayo Clinic for accuracy.”
While this information has been checked by medical doctors, Ramaswam acknowledges that it doesn’t mean that the search results are intended as medical advice. Even so, consumers may come in armed with even more information now about their health concerns. For medical and dental professionals, it’s too early to tell how “ Doctor Google” will impact their practices but it does fall into Google’s ever-growing desire to keep consumers on their search engine. Consumers may utilize the information to try and self-diagnose and treat illnesses or utilize the information as a reason to consult a doctor in-person more often.
Either way, there’s no denying the opportunity it presents with wearable devices such as fitness and activity trackers. As sales for these devices and smart watches continues to grow, this makes accessing information such as basic information on health conditions and diseases even easier.
About Alan Moore: Alan started his career in 1999 as an Marketing Consultant and is the owner of www.ExtraPatients.com. Over the years, he has migrated his focus of expertise to everything digital. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $3,600,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call to schedule a Free Online Marketing Consultation for your practice.
To read more of the article that inspired this blog, please visit:http://www.mediapost.com/publications/article/243525/google-adds-cross-checked-medical-information-in-k.html