online reviewsPatients are turning to online reviews in ever increasing numbers. In fact, 88% of consumers have read reviews in order to determine the quality of a local business and say they trust online reviews as much as personal recommendations. Dentists, doctors, chiropractors and other medical business owners are no exception. And just when you think you may have mastered online reviews for your practice, Yelp adds a new element to the online review game: video reviews.
In June, Yelp added the ability for Elite Yelp reviewers to start leaving video reviews for local businesses. Expect to start seeing Elite Yelpers populating your business reviewers with video reviews in addition to photos and text reviews.
The video review interface is similar to Snapchat and allows reviewers to post video reviewers for up to 12 seconds. According to Yelp, this is the ideal review length for online reviewers to capture the necessary details that photos alone can’t capture. Considering web users current obsession with shorter videos like Vine posts and animated gifs, this 3-12 second video review length seems ideal for getting potential patients to watch.
Video reviews offer a lot of potential for medical practices such as increased exposure, the ability to showcase features of the business that photos and text reviews simply can’t capture as well as the ability for reviewers to truly share their enthusiasm about your practice. They may provide a far more compelling enticement for potential new patients to contact you over text reviews.
On the flip side, video reviews also provide online reviewers to leave dramatic rants about your practice if they have an unsatisfactory experience. While these negative video reviews can lend authenticity to your positive online reviews, there is major potential for them to hurt your practice just as easily. Rest assured though that Yelp will be filtering video reviews for any “inappropriate content.”
Overall, this new feature for Yelp has a lot of upside potential for your practice in terms of generating new patients. Monitor your Yelp listing closely and encourage happy patients, especially those avid Yelp patients to share their experience with your practice.
What best practices have you used to generate more new patient online reviews for your practice?
About Alan Moore: Alan started his career in 1999 as an Marketing Consultant and is the owner of www.ExtraPatients.com. Over the years, he has migrated his focus of expertise to everything digital. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $3,600,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call to schedule a Free Online Marketing Consultation for your practice.
To read more of the article that inspired this blog, please visit:http://www.searchenginejournal.com/yelp-introduce-video-reviews/106869/